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A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.

Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.

Heart Breakfast grew its weekly reach by 3.3% year on year, as host Jamie Theakston returned to the show in mid-January following a leave of absence to receive cancer treatment.

Commercial radio’s audience share expanded marginally in Q1, according to the latest Rajars, with Global maintaining mid-single-digit year-on-year growth.

Total share of digital listening rebounded from last quarter, growing 1.1 percentage points to 73.3%, according to the latest Rajar figures.

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.