CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.

In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

New features have also been added to the one-stop resource, which now has more than 600 courses and qualifications.

Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.

At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.

XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.

Longhurst has run his own consultancy advising media owners and brands on content strategy.

Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.

Agencies can sign up to the competition to find the brightest media brains.