Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.

The OOH media owner took home four awards in total.

Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.

As well as bragging rights, winners will also receive excellent prizes generously donated by Isba, the AA and the IPA.

CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.

In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

New features have also been added to the one-stop resource, which now has more than 600 courses and qualifications.

Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.

At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.