At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
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XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.
Longhurst has run his own consultancy advising media owners and brands on content strategy.
Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.
Agencies can sign up to the competition to find the brightest media brains.
Host Jack Benjamin and editor-in-chief Omar Oakes unpack the biggest stories and themes in the world of media in 2024 and discuss uncertainties for what lies ahead.
EssenceMediacom, Wavemaker UK, Mindshare UK, UM London and OMD UK were among the agencies honoured at Newsworks’ annual awards celebrating brilliant multiplatform advertising in news brands.
Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there’s never been a better time to plan media.
Mahon will discuss the unique role of BVOD in a competitive streaming landscape.
The purchase strengthens Adwanted’s data division.