Welcome to the Brief, The Media Leader’s round-up of media news.
ARCHIVE ▸ The Media Leader Staff
Welcome to the Brief, The Media Leader’s round-up of media news.
The Media Leader’s parent company Adwanted Group today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.
Welcome to the Brief, The Media Leader’s round-up of media news.
What we know so far from the Ipsos Race to Christmas study of festive advertising
Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.
2025 was a year of consolidation, innovation and change, and our most read news items reflected an interest in rapidly changing TV and media agency landscapes.
Following along on The Media Leader’s liveblog for coverage of the Future of TV Advertising Global live on the 9th and 10th December.
Samsung Ads and Havas discuss their recent Domino’s ad campaign, the first in Europe to use Samsung Ads’ GameBreaks ad format.
Transport for London (TfL) and Wavemaker UK outline their latest road safety campaign, which coincided with National Road Safety Week.