The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.

Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.

David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.

Natasha Matos-Hemingway discussed how Shahid responds to market needs, leaning in on fandom and striking a balance between its different offerings.

Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.

The OOH media owner took home four awards in total.

Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.

As well as bragging rights, winners will also receive excellent prizes generously donated by Isba, the AA and the IPA.

CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.

In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.