Marketers have become “confused, misled, and misguided” by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.

Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.

AdLondonCalling is returning with a music quiz at the Electric Ballroom.

It marks first time Netflix is distributing a broadcaster’s shows in the country.

With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.

Live updates from The Media Leader team and Future 100 members at Cannes 2025. Follow the stories big and small whether you are in the South of France or in the office.

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A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.

Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.