Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.

Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.

In brief: Tesco has appointed EssenceMediaCom to handle its UK media following a competitive pitch.

TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.

UKTV execs Steve North and Richard Watsham have been given expanded remits as part of a restructure.

Ad revenue growth for the UK out-of-home industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.

Partner content: Ozone’s latest insights will help planners and brands alike reach millions of online readers in the build up to and during the most wonderful time of the year.

Take a look around your team and see if you spot any rising stars.

The Daily Mirror editor Alison Philips will chair a special free session about the future of news at Mediatel’s flagship Future of Media conference next week.

The Future of Media has announced an all-star line-up of industry leaders to take part in the second edition of Who Wants To Be A Media Leader to commemorate Black History Month.