Coca-Cola has signed a strategic partnership agreement with JCDecaux, encompassing the design of future sites, deployment of new technology and access to the outdoor giant’s most prestigious advertising locations.The agreement, Coca-Cola’s first UK wide-deal, covers the advertising of its full range of brands including Coca-Cola, Diet Coke, Coca-Cola Zero, Powerade and Schweppes.Coca-Cola will be the… Continue reading JCDecaux Unveils Outdoor Partnership With Coca-Cola

The BBC has confirmed that the Bafta-award winning Doctor Who will return for a fifth series in spring 2010.A special episode of the time-travel sci-fi drama starring David Tennant and Kylie Minogue will be broadcast on BBC One in December 2007.Series four, which went into production in July 2007, will hit UK screens in spring… Continue reading BBC Confirms Fifth Series Of Dr Who

A new planning tool which aims to detail the cross-platform readership of local newspapers has been launched today, giving data on 800 of the UK’s 1,100 local newspaper websites.The Newspaper Society’s (NS) Media Portfolio Database, which is described as a “work in progress”, will initially use traffic data directly from publishers, according to a report… Continue reading Local Newspapers Get New Planning Tool

New research from eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. The online market research firm points out that is still only 13.4% of the total internet ad market. David Hallerman, eMarketer senior analyst and author of the new report, Local Online Advertising: Measuring the Market, said:… Continue reading US Local Online Advertising To Reach $2.9 Billion

Total advertising expenditures at US newspaper companies were $11.3 billion for the second quarter of 2007, an 8.6% decrease from the same period a year earlier, according to new figures from the Newspaper Advertising Association (NAA). Spending for print ads in newspapers totaled $10.5 billion, down 10.2% versus the same period a year earlier. Advertising… Continue reading US Newspaper Adspend Declines

August saw the release of a new forecast from OPera Media which predicted that a continuation of strong increases in online search and classifieds will see UK adspend increase by 3.3% this year. OPera added that it expects television revenues to remain static year on year, whilst newspaper circulations will continue to drop in 2007… Continue reading INSIGHTanalysis: Media Healthcheck – August 2007

BT Retail says that it has became the UK’s first broadband supplier to pass the four million customer mark.The acceleration to four million has taken just over five years meaning a new customer has been added on average every 40 seconds since June 2002.This also equates to more than 2,000 new customers each day during… Continue reading BT Retail Passes Four Million Broadband Customers Mark

Nuts TV, the multiplatform channel inspired by IPC’s men’s weekly magazine, has announced the programming line-up for its launch on September 12.Airing on Freeview channel 42 and with a broadband component at www.nuts.tv, shows include the delightfully named Gender Bender, in which three men and three women go to extremes to prove they know the… Continue reading Nuts TV Unveils Channel Programme Line-Up

Derek Harbinson, editor of Maxim, is to leave the role after just over a year in the hot-seat.Harbinson, former editor of Loaded and deputy editor of Nuts, was appointed editor of the Dennis Publishing title last July, taking over from Greg Gutfield.Like most of the magazines in the ever decreasing men’s sector, Maxim has seen… Continue reading Maxim Editor Steps Down

Andy Barnes, sales director at Channel 4, has been confirmed as a panelist at the forthcoming MediaTel Group full-day seminar on the Future Of Television.Barnes will be taking part in the morning session alongside industry luminaries Jim Marshall, chairman of Starcom Mediavest Group; Mark Howe, country director, UK sales at Google and media journalist Ray… Continue reading Channel 4’s Barnes Confirmed For Television Seminar