A new forecast from eMarketer predicts that the general mobile ad spending market – along with ad spending that supports mobile multimedia – should reach over $13.8 billion worldwide by 2011. Of that total, mobile search is expected to account for 17%. Altogether, eMarketer projects that the global market for mobile search will approach $2.4… Continue reading Mobile Adspend To Increase
ARCHIVE ▸ The Media Leader Staff
The BBC has announced a total suspension of all competitions, with phone-related competitions on BBC TV and radio to stop from midnight tonight, and online and interactive ones to be taken down as soon as possible.The announcement came following a meeting of director general Mark Thompson and the BBC Trust, on the same day that… Continue reading BBC Suspends All Competitions Following String Of Breaches
Facebook saw its UK internet visitor numbers rise by almost 4% in June, giving the site a 16.6% share of the market, according to new figures from Hitwise.The past six months have seen Facebook’s audience grow by 502%, compared to 33% for Bebo and 30% for MySpace.Bebo is ranked number one according to the Hitwise… Continue reading Facebook Visitors Increase
America’s pioneering digital video recorder company, TiVo, has devised a system that allows advertisers to discover the least-skipped and most-watched commercials.The system, which tracks consumer behaviour on a second by second basis, in both live and time-shifted viewing, shows the top commercial in the States in April and May was for Dreamworks’ movie, Disturbia, appearing… Continue reading TiVo Develops System To Track Ads
The Dow Jones board last night voted to sell the company to Rupert Murdoch’s News Corporation for $5 billion (£2.5 billion). The deal is now awaiting the approval of the Bancroft family, which controls 64% of Dow Jones’ voting stock. A report in the Wall Street Journal said that a ‘strong majority’ of the board… Continue reading Dow Jones Board Votes To Sell
Yahoo!’s net income for the three months ending June 30 was $161 million (£78 million) compared with $164 million (£80 million) in the same period last year. Marketing services revenues were $1.4 million for the second quarter of 2007, a 7% increase compared to $1,386 million for the same period of 2006. Yahoo!’s forecast for… Continue reading Yahoo!’s Net Income Declines
Associated Newspapers, the owner of the Daily Mail, is initiating a review which could see it sell the classified ad paper Loot. Associated Newspapers said that it has received several unsolicited enquiries from interested third parties regarding Loot. The group today announced the sale of Loot’s Irish counterpart, Buy and Sell, to Naldin Limited for… Continue reading Associated Newspapers Could Sell Loot
The NRS has released a statement explaining why it has postponed the release of data for the two London afternoon freesheets, which was expected to be released yesterday.Roger Pratt, managing director of the NRS, said: “NRS has taken the decision to postpone the release of data for the two London freesheets; London Lite and thelondonpaper… Continue reading NRS Postpones Freesheet Figures
BT has launched its BT Vision Sport service, allowing fans to watch Premier League matches just hours after the game has finished – at a time of their choosing – for £4 a month.Footy fans can also combine the service with a package of live English and Scottish matches from Setanta Sports for £12 a… Continue reading BT Launches Sports Catch-Up Service
News Corp has apparently reached a tentative agreement for the purchase of Dow Jones for $5 billion (£2.5 billion). According to a report in the Wall Street Journal, owned by Dow Jones, the deal will be put to the full Dow Jones board for approval this evening. The WSJ said that yesterday negotiators from News… Continue reading News Corp Reaches Tentative Dow Jones Agreement
