Mobile network operators and device suppliers need to “cross the marketing chasm” if they are going to grow mobile internet into a big consumer market, according to the Mobile Broadband research being carried out by Point Topic and YouGov. Tim Johnson, chief analyst at Point Topic, said: “Just as with mobile phones and the early… Continue reading Mobile Internet Needs To Cross “Marketing Chasm”

The Advertising Standards Authority (ASA) has warned advertisers not to make ‘green’ claims that they cannot support.The ASA says that over the past few months it has investigated and upheld seven complaints against advertisers who have made unsubstantiated environmental claims.It is attempting to raise consumer awareness on the subject and remind advertisers of the rules… Continue reading ASA Warns Advertisers Over ‘Green’ Claims

A survey by consumer group Which? has revealed that there is a big gap between advertised broadband speeds and the actual speeds users can achieve.Tests of 300 customers’ net connections revealed that the average download speed of packages promising speeds of up to 8Mbps (megabits per second) was 2.7Mbps.Which? has called on regulator Ofcom and… Continue reading Which? Reveals Gap In Advertised Broadband Speeds

Last night saw ITV1’s Blue Murder win the 9pm ratings battle, with the crime drama picking up a peak of 3.9 million adult viewers (a 20.3% share of the audience).Janine (Caroline Quentin) witnessed a hit and run incident which left a schoolgirl badly injured, and an average of 3.8 million adults stuck with the programme… Continue reading Good Night For Blue Murder

ACP-Natmag, a joint venture between UK and Australian publishers, is attempting to boost the circulation of women’s weekly Reveal, with a £3 million advertising campaign.The push, created by an in-house team trading under the name You, Me and Victor, coincides with the third anniversary of the mag and will break on 6 August. Media is… Continue reading ACP-Natmag Reveals £3 Million Ad Campaign For Women’s Weekly

Graeme Oxby has been appointed managing director of Virgin Mobile, replacing Alan Gow who announced he would be stepping down in June.Oxby will report to Neil Berkett, Virgin Media’s chief operating officer and will take up his new role on September 3.Last week it was revealed that Virgin Mobile is to drop its mobile TV… Continue reading New MD For Virgin Mobile

MySpace attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72% increase year on year, according to the latest figures from comScore.Whilst MySpace remained the most popular social networking site in the world, Facebook experienced even stronger growth during that same time frame, jumping 270% to 52.2 million… Continue reading MySpace Remains Most Popular Social Networking Site

The third instalment of Heroes was on BBC Two last night at 9pm, with the audience down from last week’s double-bill.Episode three saw the pace move up a notch as Hiro managed to convince Ando that he transported himself five weeks into the future.A peak of 2.8 million adults watched Heroes, a 15.4% share of… Continue reading Viewers Leave Heroes

GCap Media’s new Gold network has released its on-air schedule, which will come into effect from Monday 6 August, featuring a new national Breakfast Show, a national Drivetime Show and a series of weekend specialist music shows.David Jensen takes over the coveted weekday Breakfast Show slot, which he will present alongside co-host Erica North from… Continue reading New Gold Network Releases Schedule

The Evening Standard, which has seen competition from the free afternoon papers in London over the past year, is to cut around 30 vendors from the capital’s streets.The move would see the paper’s street sales workforce shrink by about 8%, whilst parent company Associated Newspapers is said to be calling for voluntary redundancies among drivers… Continue reading Evening Standard Cuts Vendors In London