America’s pioneering digital video recorder company, TiVo, has devised a system that allows advertisers to discover the least-skipped and most-watched commercials.The system, which tracks consumer behaviour on a second by second basis, in both live and time-shifted viewing, shows the top commercial in the States in April and May was for Dreamworks’ movie, Disturbia, appearing… Continue reading TiVo Develops System To Track Ads

The Dow Jones board last night voted to sell the company to Rupert Murdoch’s News Corporation for $5 billion (£2.5 billion). The deal is now awaiting the approval of the Bancroft family, which controls 64% of Dow Jones’ voting stock. A report in the Wall Street Journal said that a ‘strong majority’ of the board… Continue reading Dow Jones Board Votes To Sell

Yahoo!’s net income for the three months ending June 30 was $161 million (£78 million) compared with $164 million (£80 million) in the same period last year. Marketing services revenues were $1.4 million for the second quarter of 2007, a 7% increase compared to $1,386 million for the same period of 2006. Yahoo!’s forecast for… Continue reading Yahoo!’s Net Income Declines

Associated Newspapers, the owner of the Daily Mail, is initiating a review which could see it sell the classified ad paper Loot. Associated Newspapers said that it has received several unsolicited enquiries from interested third parties regarding Loot. The group today announced the sale of Loot’s Irish counterpart, Buy and Sell, to Naldin Limited for… Continue reading Associated Newspapers Could Sell Loot

The NRS has released a statement explaining why it has postponed the release of data for the two London afternoon freesheets, which was expected to be released yesterday.Roger Pratt, managing director of the NRS, said: “NRS has taken the decision to postpone the release of data for the two London freesheets; London Lite and thelondonpaper… Continue reading NRS Postpones Freesheet Figures

BT has launched its BT Vision Sport service, allowing fans to watch Premier League matches just hours after the game has finished – at a time of their choosing – for £4 a month.Footy fans can also combine the service with a package of live English and Scottish matches from Setanta Sports for £12 a… Continue reading BT Launches Sports Catch-Up Service

News Corp has apparently reached a tentative agreement for the purchase of Dow Jones for $5 billion (£2.5 billion). According to a report in the Wall Street Journal, owned by Dow Jones, the deal will be put to the full Dow Jones board for approval this evening. The WSJ said that yesterday negotiators from News… Continue reading News Corp Reaches Tentative Dow Jones Agreement

The US game console market is forecast to generate cumulative revenues of $66 billion through 2012, according to a new report from JupiterResearch. The US Console Games Forecast, 2007 to 2012 report says that competition for console households over the next five years will be fiercer than ever and will result in a close sharing… Continue reading US Game Console Market To Grow

The latest Bellwether report, for Q2 2007, shows that ad budgets are growing at their fastest rate for seven years. Marketing budgets were revised up for the second successive quarter, with one in five companies reporting upward revisions. The internet again saw by far the strongest gain in Q2, now accounting for an estimated 6%… Continue reading Q2 2007 Bellwether: Marketing Budgets Revised Up

Saturday saw BBC One’s new dance show DanceX hit our screens, with host Ben Shephard spurring on top choreographers Arlene Phillips and Bruno Tonioli as they go head-to-head searching for a new dancing and singing group.The first show in the series, clearly intended for those of us who like nothing better than a passionate paso… Continue reading DanceX Makes A Triumphant Start