The average UK broadband user spends the equivalent of 34 days online every year, according to new research by price comparison and switching website uSwitch.com.The research also reveals that 780,000 adults spend more time networking online than socialising in real life.Whilst the average internet user now devotes two hours a week shopping online and a… Continue reading UK Broadband Users Spend 34 Days Online Per Year

Doctors are calling for a total ban on junk food advertising following a new report which found that food labelling schemes are not as effective as planned.According to the Health of the Nation report from Norwich Union Healthcare, 21% of the public think that food manufacturers and advertisers are responsible for the UK’s growing obesity… Continue reading Doctors Could Seek Total Ban On Junk Food Ads

Google has announced its Q2 results, reporting revenues of $3.87 billion for the quarter ended June 30, 2007, an increase of 58% compared to the second quarter of 2006 and an increase of 6% compared to the first quarter of 2007. Google-owned sites generated revenues of $2.49 billion, or 64% of total revenues, in the… Continue reading Google Announces Q2 Results

Ofcom has published the reasons behind its decision to award the second national digital radio multiplex licence to 4 Digital Group (4DG).Ofcom’s Radio Licensing Committee (RLC) decided that the 4DG bid, which went head-to-head with a bid from National Grid Wireless (see Battle For The Second DAB Multiplex), was best calculated to promote the development… Continue reading Ofcom Publishes Reasons For DAB Multiplex Licence Award

Ed Richards, Ofcom chief executive, has said that the regulator has plans in place which would allow up to four HDTV channels to be broadcast on the DTT platform.Richards, speaking to the Broadcasting Press Guild, said that public broadcasters had been seeking extra capacity following switchover and so Ofcom’s proposal had not been met with… Continue reading Ofcom Has Plans Ready For Four Freeview HD Channels

The American Audit Bureau of Circulations is now counting the number of readers who log on to newspaper websites in the official circulation of the title.ABC audits are compiled semi-annually in the US, and for years the figures have been declining dramatically. As a result many advertisers have been switching from print to online formats.However,… Continue reading US ABC Counts Print And Online Figures Into Official Circulation

ISBA has published a new set of guidelines for its members’ websites concerning online food and drink ads.The industry body has emailed its 400 member companies and published best practice principles aimed at encouraging responsible “self regulation” when it comes to food messages and children.The existing Committee of Advertising Practice’s (CAP) regulations cover all paid-for… Continue reading ISBA Sets Out Guidelines For Online Junk Ads

The Advertising Standards Authority (ASA) has begun an investigation into Virgin Media following claims that its broadband advertisements are misleading customers.The ‘Truth, Lies and Broadband’ campaign featuring ads in national newspapers, on radio and online, state that the cable company’s broadband is “delivered via a fibre optic cable – meaning that it is officially the… Continue reading ASA Investigates Virgin Media Ads

Trinity Mirror has agreed to sell 14 Berkshire newspapers for £10 million as part of its ongoing disposal programme. The company is selling Berkshire Regional Newspapers to Berkshire Media Group, a subsidiary of Scottish group Dumfermline Press. Earlier this month, Trinity Mirror sold 25 titles in Surrey, Sussex, Kent and Dorset to Northcliffe Media, the… Continue reading Trinity Mirror Sells Berkshire Papers

An estimated 81 million people, or 63% of the 129 million people who access the internet over broadband in the US, watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September… Continue reading 81 Million People In US Watch Broadband Video