Television adspend in the UK should experience modest growth in the third quarter, according to a forecast from ZenithOptimedia. A report in MediaWeek says that the TV market has been boosted by substantial growth in categories such as internet search, gambling and leisure, alcohol, food and retail, against a weaker performance in traditional areas such… Continue reading TV Adspend Faces Modest Q3 Growth

Global adspend is expected to grow from 5.5% in 2007 to 6.4% in 2008, comfortably above the 5.1% annual growth rate the ad market has averaged for the past 10 years, according to a new report from ZenithOptimedia. China will become the fifth largest ad market in the world this year, overtaking Italy, says ZenithOptimedia.… Continue reading Global Adspend To Grow 6.4% In 2008

Broadcasters could be forced to apply for licences for call TV quizzes under the new gambling act, following the publication of new guidance by the Gambling Commission.Producers and broadcasters have argued that these services should be exempt from licensing regulation under the 2005 Gambling Act, because they offer a free route to play via websites… Continue reading Broadcasters May Need To Apply For Call-TV Licences

Ed Richards, Ofcom chief executive, has said that the regulator has not yet been persuaded to allocate spectrum for HD channels on Freeview.However, in a keynote speech at the Institute of Economic Affairs conference on the Future of Broadcasting, Richards said that Ofcom would do everything it can to help public service broadcasters create an… Continue reading Ofcom Still Considering HD On Freeview

The US private equity firm Carlyle is understood to have tabled an £11.5 billion bid for Virgin Media.According to reports in today’s New York Times and Washington Post, Carlyle has made a preliminary offer of around £16.50 a share for the company.This means that Virgin’s equity would be valued at £6.5 billion, which coupled with… Continue reading Private Equity Firm Bids For Virgin Media

The US private equity firm Carlyle has reportedly made a £11.5 billion bid for Virgin Media. It is understood that Carlyle has made a preliminary offer of around £16.50 a share for the company. According to reports in the New York Times and Washington Post, the Virgin board has instructed Goldman Sachs, to review its… Continue reading Private Equity Firm Makes Virgin Media Bid

Simon Stewart has been appointed chief marketing officer of Emap’s consumer brands across magazines, radio, online, mobile and TV.Stewart, former senior vice president of global development for advertising agency Publicis, will be responsible for Emap brands including Heat, Grazia and Kiss 100.The appointment of Stewart marks the first time Emap has had a marketer overseeing… Continue reading Emap Gets New Consumer Marketing Chief

True Dare Kiss, BBC One’s disturbing new drama serial, picked up a peak audience of 4.4 million adults (a 22.7% viewing share) at 9pm on what was a very solid night for the channel last night.The raw and sparky new show saw sisters Phil, Beth, Nita and Alice reunited for the first time in 20… Continue reading True Dare Kiss A Hit For BBC One

The hotly anticipated weekly current affairs magazine from BBC Magazines, Newsbrief, is set to launch this autumn.According to reports, it will launch with a subscription drive targeting women and international readers.The magazine’s creators have been working closely with BBC News and have conducted extensive consumer research, finding that it appeals greatly to 30+ mothers.The magazine,… Continue reading BBC News Magazine Could Launch This Autumn

The Sun‘s online offering has overtaken Times Online as the second largest national newspaper site this month, according to the ABCe.TheSun.co.uk was up 9.3% from last month, recording just over nine million unique users in May. Times Online, meanwhile, dipped almost 2% month on month to 8.7 million unique users.Times Online peaked at almost 11… Continue reading ABCe Shows Sun’s Website Scoops Second Spot