Ofcom has published the reasons behind its decision to award the second national digital radio multiplex licence to 4 Digital Group (4DG).Ofcom’s Radio Licensing Committee (RLC) decided that the 4DG bid, which went head-to-head with a bid from National Grid Wireless (see Battle For The Second DAB Multiplex), was best calculated to promote the development… Continue reading Ofcom Publishes Reasons For DAB Multiplex Licence Award

Ed Richards, Ofcom chief executive, has said that the regulator has plans in place which would allow up to four HDTV channels to be broadcast on the DTT platform.Richards, speaking to the Broadcasting Press Guild, said that public broadcasters had been seeking extra capacity following switchover and so Ofcom’s proposal had not been met with… Continue reading Ofcom Has Plans Ready For Four Freeview HD Channels

The American Audit Bureau of Circulations is now counting the number of readers who log on to newspaper websites in the official circulation of the title.ABC audits are compiled semi-annually in the US, and for years the figures have been declining dramatically. As a result many advertisers have been switching from print to online formats.However,… Continue reading US ABC Counts Print And Online Figures Into Official Circulation

ISBA has published a new set of guidelines for its members’ websites concerning online food and drink ads.The industry body has emailed its 400 member companies and published best practice principles aimed at encouraging responsible “self regulation” when it comes to food messages and children.The existing Committee of Advertising Practice’s (CAP) regulations cover all paid-for… Continue reading ISBA Sets Out Guidelines For Online Junk Ads

The Advertising Standards Authority (ASA) has begun an investigation into Virgin Media following claims that its broadband advertisements are misleading customers.The ‘Truth, Lies and Broadband’ campaign featuring ads in national newspapers, on radio and online, state that the cable company’s broadband is “delivered via a fibre optic cable – meaning that it is officially the… Continue reading ASA Investigates Virgin Media Ads

An estimated 81 million people, or 63% of the 129 million people who access the internet over broadband in the US, watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September… Continue reading 81 Million People In US Watch Broadband Video

A new forecast from eMarketer predicts that the general mobile ad spending market – along with ad spending that supports mobile multimedia – should reach over $13.8 billion worldwide by 2011. Of that total, mobile search is expected to account for 17%. Altogether, eMarketer projects that the global market for mobile search will approach $2.4… Continue reading Mobile Adspend To Increase

The Dow Jones board last night voted to sell the company to Rupert Murdoch’s News Corporation for $5 billion (£2.5 billion). The deal is now awaiting the approval of the Bancroft family, which controls 64% of Dow Jones’ voting stock. A report in the Wall Street Journal said that a ‘strong majority’ of the board… Continue reading Dow Jones Board Votes To Sell

Yahoo!’s net income for the three months ending June 30 was $161 million (£78 million) compared with $164 million (£80 million) in the same period last year. Marketing services revenues were $1.4 million for the second quarter of 2007, a 7% increase compared to $1,386 million for the same period of 2006. Yahoo!’s forecast for… Continue reading Yahoo!’s Net Income Declines

Associated Newspapers, the owner of the Daily Mail, is initiating a review which could see it sell the classified ad paper Loot. Associated Newspapers said that it has received several unsolicited enquiries from interested third parties regarding Loot. The group today announced the sale of Loot’s Irish counterpart, Buy and Sell, to Naldin Limited for… Continue reading Associated Newspapers Could Sell Loot