Publicis has recorded a 6.5% increase in first quarter revenues, to £723 billion. The world’s fourth largest advertising group said that it achieved organic growth of 3% for the first quarter of 2007. The £1.7 billion growth in new client business was fuelled by wins which included Asda in the UK and Wendy’s in the… Continue reading Publicis Posts First Quarter Revenues Increase

Reuters has revealed that it has received a bid approach from an unidentified third party which has seen its shares rise over 25%. There are rumours that the bidder could be Canadian information group Thomson Corporation or search engine giant Google. Although Newscorp has also been mentioned as a possible bidder, it is unlikely as… Continue reading Reuters Receives Bid Approach

Taking different approaches to research was another of the big topics up for discussion at yesterday’s MediaTel Group seminar, with chair Torin Douglas probing the panellists for their views on the pros and cons of engagement and exposure. Lynne Robinson, research director at the IPA, said that it is important to not get carried away… Continue reading Engagement And Exposure Debated At MediaTel Research Seminar

The TouchPoints integrated planning database is to be reconfigured to make it more relevant to users, according to Lynne Robinson, research director at the IPA, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Media Research’ seminar. She admitted that the package, which aims to create a single cross-media planning system, was… Continue reading TouchPoints Database To Be Reconfigured For Usability

Almost half of Europe is now regularly watching TV over the Internet, according to a new study by StrategyOne for Motorola’s Connected Home Solutions Division. The company surveyed 2,500 broadband users across the UK, France, Germany and Spain about their use of video on demand and their predicted use of technology in the future. The… Continue reading 45% of Europeans Watching Television Online

The research industry needs to respond to the massive period of change currently underway in the media, shifting away from self-contained measurement currencies for each medium towards a more holistic and converged approach. At this morning’s ‘Future of Media Research’ seminar, which was hosted by MediaTel Group, David Brennan, research and strategy director at Thinkbox… Continue reading Media Research Industry Must Take A More Holistic Approach To Measurement

Today’s MediaTel Group seminar, on the future of media research, looked at several aspects of research and one question posed by panel chair Torin Douglas, media correspondent for the BBC, was whether media technology is moving too fast for research technology as a whole. Lynne Robinson, research director at the IPA, was the first of… Continue reading Seminar Gains Insight Into Research Technologies

Nick Betts has been announced as the head of commercial and business development in BBC Vision, reporting to Bal Samra, director of vision operation and rights.In the newly created role, Betts will be repsonsible for all business development activity in BBC Vision, including leadership of the commercial agency.He will also be responsible for growing external… Continue reading New Business Development Boss For BBC Vision

Sirius’ Q1 revenues increased 61% to a record $204 million (€150 million), with subscribers increasing more than by over half a million to nearly 6.6 million overall. Following this strong performance, Sirius is now the satellite radio leader with 66 percent segment share of net subscriber additions during the period, beating soon to be merged… Continue reading US Satellite Radio Company Sirius Revenues Up

Joost, the long-awaited internet television service, has officially commercially launched, following last week’s announcement of its advertising partners.Campaigns from the 32 companies will begin airing on the platform this month, while as a part of this launch, all existing Joost beta testers now have an unlimited number of invitations that they can send to their… Continue reading Joost Ready For Lift Off