Yahoo! and Vodafone used the Media360 conference in Wales yesterday to announce a significant joint venture – “the biggest mobile opportunity in the UK” – which will launch in mid-June.Using the Vodafone Live! portal, Yahoo! will now take responsibility for all advertising sales and adserving across the Vodafone portal incorporating a variety of mobile advertising… Continue reading Yahoo! And Vodafone Unveil Significant Joint Venture

Trinity Mirror’s advertising revenue for the first four months of the year fell by 3%, excluding digital acquisitions. The publisher’s regionals division saw advertising revenues decrease by 2.3%. Excluding the acquired digital businesses, the Regionals division advertising revenues for the first four months fell by 3.3%. Advertising revenues for its nationals division fell by 4.0%.The… Continue reading Trinity Mirror Ad Revenue Declines

EMarketer, the online market research firm, has increased its estimate of US ad spending on social networks to $900 million in 2007. The increase comes from two factors: increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks. Between 2007 and 2011, US ad spending on social networks will grow 180%… Continue reading US Ad Spend On Social Networks To Increase

VoIP is forecast to top 25 million US households by 2012, driven by greater broadband subscriptions and expansion by cable operators into new markets, according to a new report from JupiterResearch. The report, titled US Broadband Telephony Forecast, 2007 to 2012: Cable MSOs assert their dominance in the VoIP market, says that the ability to… Continue reading VoIP To Top 25 Million US Households

On The Apprentice last night, Sir Alan wagged his finger once more and this time it was Adam who was told to get his coat and never darken the boardroom again.Adam became the eighth contestant to be fired by the Amstrad tycoon after his team failed a challenge which had them bartering over unicycles, leather… Continue reading Another Good Night For The Apprentice

Cinema admissions for Q1 2007 reached 39 million, a rise of more than 6% year on year, according to the Cinema Advertising Association.Simon Pegg and Nick Frost’s spoof action flick, Hot Fuzz, was reportedly the biggest hit at the cinema during a particularly healthy quarter for admissions. Since going on general release on Valentine’s Day,… Continue reading Q1 06 Cinema Admissions Bolstered Year On Year

News Corporation has announced that its revenues for the quarter ending March 31 increased 21% to $7.5 billion, with its net income increasing 6% to $871 million. Filmed entertainment delivered record operating income contribution of $410 million, up 82%, whilst cable network programming operating income was up 34%, with News Corp saying that increased affiliate… Continue reading News Corp Revenues Grow 21%

Bill Gates, chairman of Microsoft, says that the advertising model for traditional media will continue to deteriorate over the coming few years. Speaking at Microsoft’s Strategic Account Summit, Gates said: “We’re saying newspapers will go online, and there will be massive innovation that comes out of that. We’re saying that TV, the biggest ad market… Continue reading More Media To Move Online, Says Gates

Internet television service Joost has announced that five selected parties have collectively invested approximately $45 million in the company. The news comes just a week after the company, set up by the founders of Skype, was launched. Index Ventures, a European capital firm, Sequoia Capital, which has invested in Yahoo! and YouTube have taken small… Continue reading $45 Million Investment In Joost

Carat Sponsorship has conceived and negotiated with Viacom Brand Solutions an integrated title sequence for the interactive chart shows on MTV Hits and MTV Dance.The new sequence forms part of a sponsorship agreement with Beiersdorf’s NIVEA Lip Care Caregloss & Shine range.The deal was negotiated between Maria Donaldson (sponsorship exec, Carat Sponsorship) and Justin Stephenson… Continue reading Carat Creates First Sponsorship Package For MTV’s Interactive Charts