Worldwide advertising and marketing services spending is set to rise by at least 4% this year, according to advertising giant WPP. It said that worldwide economic conditions seem set to continue to show steady growth in 2007, although concerns remain over the Middle East, oil and commodity prices and the twin deficits of the US… Continue reading Global Advertising Spend To Rise This Year

Brian Sullivan, Sky customer group managing director, has said that HDTV can expect a bright future, with customers now more willing to replace their old TV sets. Sullivan, speaking at Broadcast‘s HD Here And Now conference, said that Sky had predicted there would be 10 million HD TV sets in the UK by 2010 but… Continue reading HDTV Looks Set For Growth

A new report from Adams Media Research forecasts that annual consumer spending on downloads of movies and TV will top $4 billion in 2011. The market researcher says that video downloads will grow gradually as internet TV devices gain increasing acceptance amongst consumers, with Tom Adams, Adams Media Research president, saying: “The internet is going… Continue reading Consumer Spending On Movie & TV Downloads To Increase

Chrysalis Radio’s Heart 106.2 FM is to launch a campaign for its sister-station, LBC97.3 FM, marking the first ever cross-promotion of stations within the Chrysalis Group.On 26 February 2007, Chrysalis will launch its cross-promotional strategy with a campaign for LBC 97.3 FM on Heart 106.2, supported by press and viral.The creative for the radio campaign… Continue reading Chrysalis Radio Launches First Ever Cross-Station Promotion

Digital Outdoor revenues closed in on £10 million in the final quarter of last year, with total revenues reaching a record £257 million, according to the Outdoor Advertising Association.The total was up by more than 7% year on year for the quarter, attributed mainly to an increase in spending by entertainment and retail clients.In the… Continue reading Outdoor Records Record Revenues

The BBC Trust has put off making a decision on whether to allow adverts on the BBC’s international website until later this Spring.In a statement, the Trust said: “For the BBC to meet its purpose internationally, it must invest more online. It cannot use the licence fee for this purpose.“One option is to carry advertising… Continue reading BBC Trust Defers Online Ad Decision

In-game advertising has taken a step forward today, with the announcement that phone giant Nokia has teamed up with digital communications agency Hyper to produce an online advergame using real film footage.Nokia is launching a unique online experience to promote the Nokia Multimedia Car Kit CK-20W. Digital communications agency Hyper spent three days with gaming… Continue reading In-Game Advertising Takes Its Next Step

The World Association of Newspapers (WAN) has launched a new initiative aimed at developing a new measurement standard for newspaper readership across print and digital.It has set up a Media Measurement Integration Task Force to explore the possibility of creating a global standard for combined print and digital measurements.The task force’s first project will be… Continue reading WAN To Develop Measurement Standard For Digital And Print Newspapers

Sir Martin Sorrell, head of WPP, has said that those in charge of running media companies should make sure that they keep up with the shift in power taking place in the media industry.Sorrell, speaking yesterday at a Chrysalis event, said that media owners need to get their heads around the fact that profitability will… Continue reading Sorrell: Media Owners need To Keep Pace With Change

The increasing power of digital media and the new ways in which consumers use the media to communicate are central to the future of the industry, according to Sir Martin Sorrell, CEO of WPP. Sorrell, speaking to LBC’s Nick Ferrari at a Chrysalis event, said that a significant shift is taking place which will see… Continue reading Sorrell: New Media Central To Future Of Industry