A new report from Forrester Research estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Forrester predicts that new advertising models will drive the video download market and replace the paid for download model. A recent Forrester survey showed that only 9% of online… Continue reading Paid Video Downloads To Peak In 2007
ARCHIVE ▸ The Media Leader Staff
Video on demand (VoD) revenues will reach $12.7 billion worldwide in 2011, making it one of the fastest-growing digital content services over the forecast period, predicts Ovum. Starting from a base of $2.7 billion in 2007, Ovum expects to see more telcos across the globe launching their on-demand content propositions, moving themselves into content distribution.… Continue reading Video On Demand Revenues To Reach $12.7 Billion
GCap Media’s flagship indie music station, Xfm, could today reveal a dramatic plan to rid the station of daytime DJs, as part of a major revamp of the brand.Management could be set to announce details of the restructure to station staff this afternoon., according to reports in the trade press.One option under consideration is a… Continue reading Xfm Could Shed Daytime DJs In Revamp
Clear Channel Outdoor UK’s planning department has developed five tailor-made summer solutions to enable advertisers and agencies to deliver bespoke marketing messages out-of-home during the summer season.The Summer Health and Beauty Pack, the Summer Drinking Pack, the Summer Festival Pack, the Summer Leisure Attractions and Seaside Pack and the Summer London Tourist Pack deliver cross-format… Continue reading Clear Channel Outdoor Launches Summer Solutions
MediaTel Group is to host a seminar on the ‘Future of Outdoor’, bringing together top industry figures for an in-depth debate on the key issues facing the sector.Last week, the Outdoor Advertising Association revealed that first quarter revenues for the Outdoor media sector rose 7.7% year on year to £237.4 million.With this in mind, the… Continue reading MediaTel Group Announces ‘Future Of Outdoor’ Seminar
North One Television has re-branded its division dedicated to dealing with the production and distribution of commercially funded TV as N.ONE.North One Television, part of All3Media, the UK’s largest independent TV production group, has been investigating new future models of financing TV production and distribution for the past decade – N.ONE was created as a… Continue reading North One Re-Brands Commercially Funded TV Arm
Turner Broadcasting and Microsoft have joined other major brands, media owners and agencies such as Dare Digital, Steak Media, BMW, British Airways and RBS as subscribers to Xtreme’s online advertising data.Xtreme’s Internet ADX service spiders thousands of UK and international websites to provide clients with detailed online advertising intelligence, including creative copies, media schedules and… Continue reading Xtreme Launches Integrated European Online Advertising Spend Service
New research from Nielsen//NetRatings reveals that 18-34 year old women account for 18% of all active online Britons.It adds that one in four Britons online is at least 50 years old, with 1.7 times more 50+ year olds than children under 18 active on the internet.Nielsen//NetRatings also says that the UK internet population is split… Continue reading Research Reveals UK’s Biggest Computer Users
Former ITV commercial and marketing director, Jim Hytner, has been tipped to return to the broadcaster following Ian McCulloch’s decision to leave his commercial director role. McCulloch will depart this summer after 27 years at the broadcaster, having been promoted to his current position in late 2005. McCulloch’s resignation had been rumoured for some time… Continue reading Hytner Could Return To ITV
Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal
