An alliance of online publishers has called on the BBC Trust to reject the proposals to put advertisements on the Corporation’s overseas internet service.The British Internet Publishers’ Alliance (BIPA) says that whilst such revenues might seem superficially attractive as a means of ‘augmenting’ the licence fee, the collateral damage to the private sector would far… Continue reading Publishers Call On BBC Trust To Reject Online Ads
ARCHIVE ▸ The Media Leader Staff
MediaTel Group is to commemorate its 25th year with a special seminar, ‘Media 25’, where an esteemed panel will look back over the past 25 years of the media industry, as well as looking forward to future developments.Under the chairmanship of BBC media corespondent Torin Douglas, a selection of highly respected panellists from a cross-section… Continue reading MediaTel Group Commemorates 25th Year With Special Seminar
Tiscali’s revenues for 2006 stood at €678.5 million, up 28% year on year, which Tiscali says is broadly in line with its business plan. As of 31st December 2006, Tiscali had around 3,5 million active users, of which 1,9 million were broadband customers (up 50% compared to 2005), in line with the targets of the… Continue reading Tiscali Revenues Grow
BT has announced that Sir Christopher Bland’s successor as chairman will be Sir Michael Rake, the current chairman of KPMG International. KPMG is one of the world’s leading accountancy firms and has a global fee income of $17 billion. It is represented in 148 countries and employs 113,000 people. Welcoming the appointment, Bland said: “On… Continue reading BT Announces Next Chairman
US viewers with digital video recorders (DVRs) still watch, on average, two thirds of advertisements, according to new research from the Nielsen Company. In a presentation to US TV networks on the way in which viewers use personal video recorders, Nielsen revealed that 20% of US households own a DVR or similar device, with this… Continue reading US DVR Users Still Watch Two Thirds Of Ads
Mobile TV stands in next to last place, in terms of popularity, among all existing mobile services, according to the Chief Marketing Officer’s Council (CMO). In a forum at last week’s 3GSM World Congress, the CMO revealed that global market penetration for mobile TV currently stands at 7%, behind gambling at 8% but ahead of… Continue reading Lack Of Consumer Interest In Mobile TV
A new report from Borrell Associates, The New Frontier: Local Online Video Advertising, US local online video advertising will grow from $161 million in 2006 to $371 million this year. Borrell predicts that in five years local online video advertising will account for more than one third of all local online advertising in the US.… Continue reading US Local Online Video Revenues To Grow
According to Outsell’s second annual study of nearly 3,000 US news users, one in two use the sites Google, Yahoo!, MSN and AOL once or more each day for news. Internet reading is becoming a habit, especially among the young and the Outsell report shows no reversal of earlier trends away from print and broadcast… Continue reading US News Users Turning To Online
Mobile advertising is set to take off in 2007, according to the US-based Mobile Marketing Association. Speaking at the GSM World Congress, Laura Marriot, executive director of the Mobile Marketing Association, said: “Previously, there were not enough of the right phones and fast networks to support good advertising.” However, according to Marriot that could all… Continue reading Mobile Advertising To Take Off In 2007
The return of BBC One’s camp fun-fest, Hotel Babylon, attracted a peak of 5.4 million adult viewers last night, a 26.7% share of the audience.The show, starring Tamzin Outhwaite and Max Beesley, had an average audience of 5.1 million across its hour-long running time and was easily the most watched programme on at 9pm.As one… Continue reading Triumphant Return For Hotel Babylon