If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question

This Thursday 17 May sees the cream of the UK’s radio and media industry come together to discuss the future of the medium.Following on from last week’s RAJARs, Radio 3.0, which is hosted by Broadcast, will examine the growth of digital technology and forthcoming developments to keep the platform vibrant.Held at the Waldorf Hilton, Aldwych,… Continue reading Cream Of UK Radio Industry Set To Discuss Medium’s Future

Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers

Thomson and Reuters have agreed a merger which will see the Canadian news group Thomson pay approximately £8.7 billion for Reuters. The combined business will be named Thomson-Reuters, with Reuters chief executive Tom Glocer becoming chief executive of the merger company. The deal has the backing of the Reuters Founders Share Company which has the… Continue reading Thomson And Reuters Agree Merger

Endemol has been bought by a consortium including John de Mol, Endemol co-founder, and Silvio Berlusconi, former prime minister of Italy, for £1.8 billion. Telefonica sold its remaining 75% stake to the consortium and as part of the agreement, Mediaset, Berlusconi’s TV production company, John de Mol and Goldman Sachs have agreed to make a… Continue reading John de Mol Buys Back Endemol

Google has been in the news a lot recently following its acquisition of the online ad company DoubleClick and the announcement of its strong profits increase for the first quarter of the year. In light of Google’s recent manoeuvres, MediaTel INSIGHT spoke to Ovum analyst David Bradshaw about where the search engine giant could be… Continue reading MediaTelINSIGHT Interview:Ovum Analyst Discusses The Future Of Google

A new report from Screen Digest predicts that by 2011 mobile TV revenue will reach €4.7 billion from 140 million subscribers. The new broadcast services, says Screen Digest, which launched in only a handful of markets, are growing rapidly. For instance, Unicast services, delivered over existing 3G networks, have begun to generate real revenues in… Continue reading Mobile TV Revenue To Grow

The latest study from Telephia and comScore on mobile v PC-based internet usage reveals that 5.7 million people in the UK used a mobile device to go online during January 2007 compared to the 30 million people age 15 or older who accessed the web from a PC (either a home or a work machine).… Continue reading 5.7 Million Use Mobile Internet In January In UK

So said Phil Georgiadis, managing partner of Walker Media at the Media Week Media 360 conference in Wales last week. Georgiadis’ point was that this led to advertisers diverting some of the money assigned to marketing their brands into search and away from traditional brand building media.The PR that Google has overtaken Channel 4 is… Continue reading Thoughts On Media 360: “It Is Dangerous To Think Of Google As A Medium”

GCap Media and the Walt Disney company have agreed to part company, with the announcement that digital only radio station Capital Disney is to cease broadcasting at the end of June.A statement was read out on-air this morning – the last day of presenter led live broadcasting will be Friday 1 June, with non-stop music… Continue reading Capital Disney To Close In June