Carat has negotiated an unprecedented deal for adidas to become the first advertiser to appear on Sky Anytime TV across all Sky+ homes, with the campaign running for a month.Sky Anytime TV allows viewers to download and watch Sky’s best programming at anytime for up to one week after transmission. Adidas is the first brand… Continue reading Carat Boosts Adidas’ Brand Appeal With Sky Deal

A new report from comScore reveals that many of the UK’s largest traditional media sites attracted more visitors from overseas than from within the UK.The Financial Times had the highest percentage of international visitors, with 85% of its audience originating from outside the UK.Five.TV, ITV, BSkyB, and Channel 4 were the only four top properties… Continue reading UK Media Brands Popular With Online Visitors from Around the World

Yahoo! has launched a new search advertising service called Panama, which is intended to challenge Google’s dominance of the online advertising arena.Panama, designed to improve ad relevancy and bring stronger competition to the search industry, has taken 400 engineers two years to develop.The new platform includes faster ad activation and ad testing to ensure the… Continue reading Yahoo! Launches New Search Ad Service

The second episode of Andrew Marr’s History Of Britain performed even better than last week’s episode, gaining a peak audience of 3.7 million adults (a 17.6% share) in its 9pm slot.This was up from a peak of 3.2 million for the debut show. It also managed an average of 3.5 million adults across its hour… Continue reading More Viewers For Marr’s History

Capital 95.8 is to launch an outdoor marketing campaign to announce the arrival of presenters Bam Bam and Streetboy to the station.A continuation of the ‘Sound of London’ campaign (see Capital Radio Gets Name Change And Ad Campaign), which takes taking recognisable London images and giving them a twist relevant to the show and the… Continue reading Capital 95.8 Launches Outdoor Campaign

GCap Media has released its annual financial results, revealing that its revenue for the year was down 9% at £200.1 million.The news follows the recent announcement that Duncan George, the group’s commercial director, is to leave the company on June 8 (see Duncan George To Leave GCap).The results also revealed that GCap’s profits were down… Continue reading GCap Revenues Decline

Virgin Mobile are offering free texts to all users as part of its Big Brother 8 sponsorship.During the run of Big Brother 8, all Virgin Mobile customers will receive free text time between 9pm and 10pm on eviction Fridays.In addition, Virginmedia.com is launching Fantasy Big Brother on May 31 and the portal will feature exclusive… Continue reading Virgin Mobile Announces Big Brother Sponsorship Details

Fashion magazine Harper’s Bazaar is to have a major redesign this summer, gaining a new masthead emphasising the Bazaar logo.The revamp comes 18 months after the magazine changed its name from Harper’s & Queen to Harper’s Bazaar and focused on fashion.In order to execute the redesign, Harper’s Bazaar has enlisted the talents of Tom Usher,… Continue reading Harper’s Bazaar To Get Summer Redesign

A survey has revealed that Virgin Media could lose as many as 400,000 subscribers as a result of the loss of Sky’s basic channel package from its cable service.The report by investment bank UBS, which is in part based on a survey by GfK of 1,000 UK TV homes, suggests that Sir Richard Branson’s company… Continue reading Virgin Media ‘Underestimated’ Impact Of Sky Channel Carriage Dispute

GCap Media has announced that its revenue for the 12 months to 31 March this year was down 9% at £200.1 million. The group’s profits were down from £22.2 million in 2006 in £14.4 million, whilst its advertising revenues dropped 8% to £167.5 million. The owner of Capital Radio and Classic Fm also revealed that… Continue reading GCap Media Reports Revenue Decline