Fidelity, a shareholder in Aegis, is considering blocking Vincent Bollore’s bid for two seats on the Aegis board, according to reports in the trade press. The news of Fidelity’s opposition to Bollores nominees follows reports in the French press that Aegis could contact the Takeover Panel concerning suspicions that Bollore is working with another investor,… Continue reading Fidelity Could Block Bollore’s Aegis Board Bid
ARCHIVE ▸ The Media Leader Staff
The number of broadband subscribers in the 30 countries tracked by the Organization for Economic Co-operation and Development (OECD) reached 181 million in June, a 33% increase over the previous year. The research shows that broadband reaches an average 15.5 subscribers per 100 inhabitants, compared to 11.7 subscribers per 100 in 2005. DSL (63%) leads… Continue reading Broadband Subscribers Increase 33%
Worldwide digital terrestrial TV (DTT) is expected to more than triple over the next five years, with growth driven primarily in Western Europe, according to IMS Research. IMS Research also says that research carried out on the DTT market suggest that pay-DTT services have a greater chance of survival where free DTT services are already… Continue reading Global DTT Expected to Treble
Global TV advertising clutter rose 16% from 2001 to 2005, according to new research from Initiative. Initiative says that ad clutter rose massively between 2001 and 2003 (11%), calmed in 2004 (1.8%) and rose again in 2005 (2.1%). Overall, this means that globally, television viewers now watch 65 more commercials a week (or nine more… Continue reading TV Advertising Clutter Grows 16% In Five Years
DAB set penetration is on track to top 50% household penetration by 2010, according to figures released by the DRDB (Digital Radio Development Bureau). In its annual forecast, the DRDB says sales in 2006 will be around the two million mark, delivering a household penetration of 13.9% by the end of the year. Furthermore, this… Continue reading DAB Penetration To Reach 50% Of Households
As marketers seek new ways of increasing ROI by reaching and influencing customers, in-store media becomes a viable alternative, according to the latest Simultaneous Media Usage survey by BIGresearch. The study found that product sampling topped the list as the most influential of stored media options, followed by reading product labels and shelf coupons. Adults… Continue reading In-Store Media Influences Purchases
Sony revealed its follow up to the Bravia “Balls” commercial last night on ITV1 during the Manchester United v FC Copenhagen Champions League match at 8.30pm.The Fallon created ad, labelled “Paint”, features 70,000 litres of paint exploding on a disused council block in Glasgow and required 1,700 detonators, 455 mortars, 622 bottle bombs, 65 camera… Continue reading Sony Bravia Follow Up On ITV1
Sky and Sony are to join forces tonight to screen the UK’s first TV advertisement in the high definition (HD) format.The new ad for Sony’s BRAVIA range of TVs will be seen in HD for the first time on Sky Sports HD 2 during the channel’s live coverage of the Champions League match between Chelsea… Continue reading UK’s First HD Ad To Air Tonight
Ofcom has published the key findings of its consultation into the potential impact of product placement, coming to the conclusion that there is no consensus over its introduction.Ofcom made clear that product placement is currently prohibited by EU legislation, and as such, any conclusion it reached would be constrained by developments at a European level.It… Continue reading Ofcom Publishes Product Placement Findings
Yahoo! has announced its third quarter results, with chairman Terry Semel calling them unsatisfactory. However, Yahoo! saw its revenues increase 19% for Q3, compared to the same period in 2005, reaching $1,580 million. Marketing services revenue was $1,370 million for the third quarter of 2006, an 18% increase compared to $1,160 million for the same… Continue reading Yahoo! Announces Q3 Results