Magic 105.4, London’s top music radio station, has named Brent Cross Shopping Centre as the first six-figure sponsor of its Magic Mystery Voices competition, which will run for 12 weeks from today.As part of the sponsorship, Brent Cross will get on-air mentions throughout the promotion, which complement their brand messages over an important trading period… Continue reading Magic Comp Gets Six-Figure Sponsorship From Brent Cross
ARCHIVE ▸ The Media Leader Staff
Love Island cost ITV £12 million to produce, with industry insiders telling the trade press that expense of its location, hotels and associated fees bumped up the price.The programme, which consistently struggled to pull in viewers (see Strong Night For BBC One As Love Island Continues To Struggle), is said to have cost twice as… Continue reading Love Island Cost £12 Million To Produce
Emap is expecting revenue growth of 6% in the first half of 2006, driven by launches and acquisitions. However underlying revenue excluding acquisitions is expected to be down 2%. Underlying revenue for the year as a whole is expected to be broadly flat, with the company saying that it remains on target to deliver against… Continue reading Emap Expecting First Half Revenue Growth Of 6%
MySpace could be worth around $15 billion within three years, according to forecast made by a Wall Street media analyst.MySpace was acquired by Rupert Murdoch’s News Corp for $580 million less than a year ago. Rohan said that MySpace could demonstrate a value of between $10 billion and $20 billion within a few years, basing… Continue reading MySpace Could Be Worth $15 Billion
Havas has recorded a fall in profits of over 39% for the first half of 2006, although it has generated revenue growth of 2.8%. The group recorded operating income of $56 million compared to $75 million in the first half of 2005 and net income (Group share) of $21 million compared to $34 million in… Continue reading Havas First Half Results 2006
US online adspend growth rates are projected to reach 26.8% and 15.1% in 2006 and 2007 respectively, according to a new report from eMarketer. Even as spending growth subsides, continued positive gains are forecast to push US online ad spending over $21 billion in two years and past the $25 billion mark by the end… Continue reading US Online Adspend To Reach Over $21 Billion
Digital switchover will be fundamental to the landscape of how and what people watch on television in the next few years, according to Ford Ennals, chief executive of Digital UK, who was discussing the forthcoming move at MediaTel Group’s ‘Future Of TV’ seminar yesterday. Clare Salmon, director of marketing and commercial strategy at ITV, agreed… Continue reading Digital Switchover Will Be Fundamental To TV Landscape
UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User Generated Content To Grow Rapidly Through 2010
The huge increase in consumers going online to video rich websites is one of the most significant recent trends in television, and such sites could pose a threat to UK broadcasters. This was one of the issues raised at MediaTel Group’s latest ‘Future Of TV’ seminar, held in London yesterday. Rahul Chakkara, controller BBCi believes… Continue reading Rise In Broadband Could Threaten TV Channels In UK
The impact of PVRs on television advertising has been greatly over estimated, according to Ford Ennals, chief executive of Digital UK, who was speaking at MediaTel Group’s ‘Future Of TV’ Seminar yesterday. “We’ve always had ad skipping – it’s called changing the channel. To say that ad skipping is the end of advertising, which I… Continue reading Impact Of PVRs On TV Advertising Is Over Estimated