US viewers with digital video recorders (DVRs) still watch, on average, two thirds of advertisements, according to new research from the Nielsen Company. In a presentation to US TV networks on the way in which viewers use personal video recorders, Nielsen revealed that 20% of US households own a DVR or similar device, with this… Continue reading US DVR Users Still Watch Two Thirds Of Ads

Mobile TV stands in next to last place, in terms of popularity, among all existing mobile services, according to the Chief Marketing Officer’s Council (CMO). In a forum at last week’s 3GSM World Congress, the CMO revealed that global market penetration for mobile TV currently stands at 7%, behind gambling at 8% but ahead of… Continue reading Lack Of Consumer Interest In Mobile TV

A new report from Borrell Associates, The New Frontier: Local Online Video Advertising, US local online video advertising will grow from $161 million in 2006 to $371 million this year. Borrell predicts that in five years local online video advertising will account for more than one third of all local online advertising in the US.… Continue reading US Local Online Video Revenues To Grow

According to Outsell’s second annual study of nearly 3,000 US news users, one in two use the sites Google, Yahoo!, MSN and AOL once or more each day for news. Internet reading is becoming a habit, especially among the young and the Outsell report shows no reversal of earlier trends away from print and broadcast… Continue reading US News Users Turning To Online

Mobile advertising is set to take off in 2007, according to the US-based Mobile Marketing Association. Speaking at the GSM World Congress, Laura Marriot, executive director of the Mobile Marketing Association, said: “Previously, there were not enough of the right phones and fast networks to support good advertising.” However, according to Marriot that could all… Continue reading Mobile Advertising To Take Off In 2007

The return of BBC One’s camp fun-fest, Hotel Babylon, attracted a peak of 5.4 million adult viewers last night, a 26.7% share of the audience.The show, starring Tamzin Outhwaite and Max Beesley, had an average audience of 5.1 million across its hour-long running time and was easily the most watched programme on at 9pm.As one… Continue reading Triumphant Return For Hotel Babylon

Ofcom could impose restrictions on the conditional access services provided by Top Up TV, the television subscription via digital terrestrial television service.A conditional access service enables a broadcaster to restrict access to content via a digital platform so that it is viewed only by customers with authorisation.Previously the rules requiring a platform operator to provide… Continue reading Ofcom To Impose Conditions On Top Up TV

Communications regulator Ofcom has launched a consultation on Sky’s proposals for a pay-TV service on digital terrestrial television, expressing concerns that the service might “unacceptably diminish the appeal” of Freeview.Sky needs Ofcom’s approval for the launch of a subscription service, which would sit alongside Freeview channels and require a new kind of set-top box for… Continue reading Sky’s New DTT Proposal Could Damage Freeview

BBC Worldwide has appointed Garth Ancier, former senior executive of Fox, NBC and CNN, to the newly created post of president of its US division.He will be responsible for all of BBC Worldwide’s US activity, including its DVD sales business. He will report to chief executive of BBC Worldwide, John Smith.In addition, Ancier will oversee… Continue reading BBC Worldwide Appoints US Head

Reed Elsevier’s revenues were up 4% in 2006, to £5.3 million, driven by a 10% increase in digital revenues. Organic revenue growth was 5% despite the weak education markets. Organic adjusted operating profit was 8%, reflecting underlying margin improvement across the rest of the business. Overall operating margin was up 0.3% points at reported exchange… Continue reading Reed Elsevier Revenues Up 4% In 2006