Mobile advertising is set to take off in 2007, according to the US-based Mobile Marketing Association. Speaking at the GSM World Congress, Laura Marriot, executive director of the Mobile Marketing Association, said: “Previously, there were not enough of the right phones and fast networks to support good advertising.” However, according to Marriot that could all… Continue reading Mobile Advertising To Take Off In 2007

Western Europe and North America continue to lead the digital satellite pay-TV market in subscribers and revenue, but the fastest growth over the next several years will come from other areas, especially Asia, according to a new report from In-Stat. Key satellite market trends include consolidation in established markets, interactivity, HD, launches, and bundling, the… Continue reading Rapid Growth For Digital Satellite TV In Asia

Reed Elsevier’s revenues were up 4% in 2006, to £5.3 million, driven by a 10% increase in digital revenues. Organic revenue growth was 5% despite the weak education markets. Organic adjusted operating profit was 8%, reflecting underlying margin improvement across the rest of the business. Overall operating margin was up 0.3% points at reported exchange… Continue reading Reed Elsevier Revenues Up 4% In 2006

BBC Worldwide has appointed Garth Ancier, former senior executive of Fox, NBC and CNN, to the newly created post of president of its US division.He will be responsible for all of BBC Worldwide’s US activity, including its DVD sales business. He will report to chief executive of BBC Worldwide, John Smith.In addition, Ancier will oversee… Continue reading BBC Worldwide Appoints US Head

TalkSPORT has signed goalscoring legend Ian Wright to co-present the station’s drivetime show alongside Adrian Durham.The former England and Arsenal superstar will be on air from Monday March 26, at 4-7pm Mondays to Thursdays, replacing Rodney Marsh who left the station in October last year.Wright was Arsenal’s top scorer for six seasons in a row,… Continue reading TalkSPORT Gets It Wright

TNO, the Netherlands Organisation for Applied Scientific Research, has launched Farcast TV, which allows users to create their own television channel using content created on their mobile phone.Farcast TV can be embedded into websites, with owners given a few lines of code to incorporate into their site. Movies can be sent from the consumer’s phone… Continue reading New Mobile Television Channel Launched

BBC Two has developed a series of new on-screen I-dents to the tune of £700,000 in which the figure ‘2’ represents a portal through which the world is seen differently.The seven different scenarios, which were designed by Abbott Mead Vickers BBDO and produced by Red Bee Media, are designed to reflect the range and diversity… Continue reading BBC Two Gets New I-dentity

Tickets are selling fast for MediaTel Group’s forthcoming ‘Future of Consumer Magazines’ seminar, which will see top industry figures debating the key issues facing the sector.With recent announcements confirming the session’s panel line-up, the event is set to be both informative and lively. Marc Mendoza, Media Planning Group managing partner, was confirmed as the latest… Continue reading Tickets Selling Fast For Consumer Magazine Seminar

A new report from eMarketer has been published which examines the trends which will continue to drive the growth of US internet ad spending for the next several years. The report says that, at first glance, it appears that internet ad spending has kept pace with the online audience, as advertisers last year spent an… Continue reading US Online AdSpend Per User To Increase

Telefonica executives are to meet today to discuss the sale of its production subsidiary Endemol. Options which could be discussed at the board meeting in Madrid include an open auction or an invitation to the major groups who have shown an interest in the Big Brother producer. Groups which have been linked to the sale… Continue reading Telefonica Board Meets To Discuss Endemol Sale