In brief: Sky has chosen five more brands to receive £250,000 each in media value from Sky’s Zero Footprint Fund.
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In brief: The VR experience will be available to anyone 18+ and will require Meta’s Oculus Quest VR headset to access.
In brief: Amazon has entered into a three-year agreement with Nielsen to measure Prime Video’s exclusive NFL Thursday Night Football telecasts.
In brief: he will be replaced by KC Sullivan, president and MD, global advertising and partnerships at NBCUniversal.
In brief: the ANA says its recommendations could generate $8-16bn globally in savings each year.
In brief: BBC iPlayer has registered its best first six months of the year in terms of number of streams.
In brief: eBay has moved to cut carbon emissions from its “Sneakers Authenticity Guaranteed 2022” campaign through a partnership with green media company, Scope3.
Mediatel is proud to introduce this year’s esteemed panel of judges for the 2023 Media Research Awards.
In brief: the new solution brings together a suite of gaming capabilities led by experts from OAC agencies TMA and GSD&M.
In brief: Global’s digital ad exchange (DAX) has retained and expanded its exclusive audio advertising contract with music entertainment company, SoundCloud.