In brief: Tremor International, a global CTV, video, and data company has announced it will acquire adtech company Amobee for a total consideration of $239m.

In brief: The Conservative Leadership debate on BBC One last night attracted a peak audience of 3.61 million viewers at 9.45pm.

In brief: Warner Bros. Discovery’s pay TV channel TBS has canceled late night political comedy show Full Frontal with Samantha Bee after 7 seasons on the air.

Actionable audio ads have only been active for around two years, but are already revolutionising how brands communicate with their audiences.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

When used correctly, brands can leverage music and sound to create powerful, positive associations within their audience, The Future of Audio Europe heard.

Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?

Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.