Mediatel News’ daily round-up of everything going on in the media industry today.

The two companies are working on series of activations that couple DOOH with virtual worlds, aimed at driving incremental reach for advertisers. 

The7stars has appointed Bignell as commercial director as it looks to put more “innovative” trading solutions into place.

Dentsu International has appointed Alex Hesz, formerly of Omnicom’s DDB ad agency network, as global chief strategy officer.

Magazine brand publisher and GoCompare owner Future grew by 23% organically over the year leading up to the end of September.

Twitter co-founder Jack Dorsey has stepped down as CEO of the company after chief technology officer Parag Agrawal was appointed by the board to replace him.

The TimeTo campaign has launched a new ad featuring real stories from victims set against quiet offices in pandemic times.

Mail Metro Media was followed by Teads (82.4%), Captify (82.2%) and Pinterest (81.0%).

Hearst UK has appointed Kelly Warnell as head of technology and entertainment in its commercial client team as the publisher seeks new ways of reaching of audiences with content. 

A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.