Sir John Hegarty is worried about the truth being seen as a “negotiable concept” in marketing and society at large.
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Paul Rowlinson, a 16-year GroupM veteran, is leaving the WPP media-buying group and the media industry.
Ocean’s board and management believe the company is “undervalued”.
Paul Keenan, Bauer Media’s president of audio, has been promoted to group chief operating officer and has been appointed to the executive board.
Publicis Groupe media agency has appointed Katharine Baker, a former managing partner at Blue 449, as its new chief client officer.
More than 600 UK advertisers increased their adspend on TV last year, despite a collapse in the market during the height of the pandemic.
The series ‘You Do You’ represents the first-ever social reality series from 4Studio, Channel 4’s branded entertainment team.
Housing and homelessness charity Shelter is using YouTube to create a “virtual log fire” to raise funds using the Google platform’s revenue-share model.
In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research.
Wavemaker created the role in order to link the agency’s strong planning culture closer to its tools, technology and platforms.
