When used correctly, brands can leverage music and sound to create powerful, positive associations within their audience, The Future of Audio Europe heard.

Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?

Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Audio companies must “come together” to stop Big Tech acting as gatekeepers between them and their audiences, Mediatel’s Future of Audio Europe was warned.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.