Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact

The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.

Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.

UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.

Tesco and Channel 4 discuss how TV can translate to brand growth.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

This challenge is the ultimate test of media memory and advertising acumen.

As co-founder Harry N. Thuillier recounts, the idea for Oppo Brothers’ low-calorie ice cream was born out of unlikely circumstances.

Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.

More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.