Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands.
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Unilever and Mediacom discuss what media leaders can do in the fight against climate change
Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact
The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.
Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.
UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.
Tesco and Channel 4 discuss how TV can translate to brand growth.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
This challenge is the ultimate test of media memory and advertising acumen.
As co-founder Harry N. Thuillier recounts, the idea for Oppo Brothers’ low-calorie ice cream was born out of unlikely circumstances.
