Most listening occurs through DAB (41%), but online listening has grown to a high of 22% on average.

UK radio has reported its largest ever total audience – 49.7 million – in Q1 2022, according to Rajar data.

Tesco and Channel 4 discuss how TV can translate to brand growth.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

This challenge is the ultimate test of media memory and advertising acumen.

As co-founder Harry N. Thuillier recounts, the idea for Oppo Brothers’ low-calorie ice cream was born out of unlikely circumstances.

Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.

More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The Media Leader is the media industry’s leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group and in 2022, we rebranded from Mediatel News and launched a dedicated site and newsletter in the US. The Media Leader is the advertising industry’s go-to resource for quality analysis,… Continue reading About The Media Leader