Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.

Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.

The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”

The News Movement’s co-founder and president Ramin Beheshti discusses the strategies and realities behind being a social-first news platform.

Podcast guest Cass Naylor argues that the biggest story of the year relates to the decline of Twitter and the rise of AI; that is, the “enshittification” of the internet.

Some of the world’s most influential decision makers across the TV ecosystem were on stage over two days — the best bits are listed in this helpful guide.

Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.

GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.

At last year’s Future of TV Advertising Global event, journalist Omid Scobie spoke to Adwanted Events and Publishing managing director Steve Scaffardi about media’s role in swaying public opinion, particularly through the lens of the Royal Family.

Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.