The Advertising Association anticipates double-digit growth across most media sectors in 2021
ARCHIVE ▸ Mike Fletcher
The latest IPA Bellwether Report details another sharp decline in UK advertising budgets during the final quarter of 2020.
Bauer Media’s former chief revenue officer for radio, Simon Kilby has been promoted to MD of Advertising as Abby Carvosso takes up newly created audio position
Dentsu will fold media strategy and planning agency Vizeum into digital agency iProspect by the end of March
Sky’s former director of media, Andrew Mortimer has teamed up with advisory firm Aperto One founder, Scott Moorhead to launch The Aperto Partnership.
Sky has appointed Tim Pearson as the new managing director of Sky Media UK, replacing John Litster who is stepping down from the role after eight years.
The Guardian has appointed Mark Rice-Oxley as executive editor, reader revenues.
The broadcaster has appointed Ally Castle as its creative diversity and disability lead.
Premium publisher alliance, The Ozone Project has launched a Manchester-based regional hub to serve agencies and advertisers in the North.
84% of European marketers expect to spend more on VOD, addressable TV, connected TV, programmatic TV, TV everywhere and audience-based linear TV in 2021.