Premium publisher alliance, The Ozone Project has launched a Manchester-based regional hub to serve agencies and advertisers in the North.
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84% of European marketers expect to spend more on VOD, addressable TV, connected TV, programmatic TV, TV everywhere and audience-based linear TV in 2021.
Ebiquity has promoted Mark Gay to chief client officer.
The Insights 2020 report by AudienceProject found that traditional weekly television viewing has declined in all countries, with the exception of Finland.
Radiocentre’s CEO, Siobhan Kenny will step-down from her role at the industry body for commercial radio in the summer of 2021, it was announced today.
More than a third of advertisers are planning to invest more in radio during 2021, according to new research.
Independent marketing analytics company, DataTile has hired former Telmar Communications MD Alex Maddox and IPSOS’ former MD Media for Greater China, Steve Garton.
The global advertising market is recovering more rapidly than expected, due to e-commerce, retailer media and connected TV ads, according to a revised forecast from Zenith.
GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.
Channel 4’s ambition to transform itself into a digital public service broadcaster took a step forward last week with the the launch of its Future4 strategy.
