Media agencies may have to act more as consultants for advertisers and focus less on activating campaigns, a new ISBA white paper suggests.

The Post Office is set to award its consolidated media planning and buying account to Carat after a protracted pitch process.

While advertisers lost their heads over GB News, one brand showed more integrity and bravery than most, says Mediatel News’ editor

Ipsos More has unveiled its first data release since being appointed by UKOM to deliver measurement for publisher websites.

Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.

Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.

We need more All In Reports and more CFlight-shaped initiatives to help solve our industry’s challenges, writes the editor

The All In Report’s findings has recommended three key action areas to make the sector more diverse and inclusive.

It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool

The case could provide a roadmap for other lawsuits against Google or in other regulatory investigations like that of the UK’s CMA.