Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be

MGM is Amazon’s second biggest acquisition to date and will “complement” Amazon Studios.

TikTok’s child safety chief insists the entertainment app is learning from past mistakes of tech giants as a new law tackling online harms is drafted in the UK

Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found.

Omar Oakes sums up his first week in the editor’s hot-seat and looks forward to interviewing Quiet Storm CEO Rania Robinson at Future of Diversity

Future chief executive Zillah Byng-Thorne has signalled further acquisitions are in the pipeline as the company reported a doubling of pre-tax profits over the last six months. The magazine publisher, which has expanded into price comparison services with the acquisition of GoCompare and last week announced the purchase of Marie Claire US, said its e-commerce… Continue reading Future signals further acquisitions to come amid e-commerce surge

Alight Media, the out-of-home advertising company co-founded by former Clear Channel boss Matthew Dearden, has acquired fellow start-up, Foris Outdoor