Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA’s ambitious cross-media measurement initiative board as funding partners

Digital advertising is a major contributor to carbon emissions around the world.

Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.

The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites

In a week when a foreign journalist was dragged off a flight and arrested on terrorism charges, Omar Oakes calls out the UK media’s hypocrisy when chasing band-wagons

Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today. Jamie Klingler, MD at professional development platform Incite and a founding member of the Reclaim These Streets activist group, warned that therapy and mental-health support services are “not… Continue reading ‘More mental-health support needed’ as WFH end in sight

Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be

MGM is Amazon’s second biggest acquisition to date and will “complement” Amazon Studios.

TikTok’s child safety chief insists the entertainment app is learning from past mistakes of tech giants as a new law tackling online harms is drafted in the UK

Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found.