Change can be hard to notice until it becomes obvious. But doing so will be an  important competitive advantage, writes the editor

Mediatel News is launching a weekly bulletin today that features thought leadership and analysis about media strategy.

One year after UK launch, Reddit launches first consumer ads

Mediatel News will do its part to fulfil this growing demand for media strategy intel and insight through the launch of Strategy Leaders.

Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media

Head judge Belinda Beeftink says: “We’re not looking for vanity projects, we want results that are tangible.”

OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.

Mediatel Media Research Awards launches special category in tribute to the late Adrian Edwards of TechEdge.

The current higher than usual volume of account reviews is likely to last well into next year and beyond, predicts the editor of Mediatel News

It’s become a rite of passage for younger digital media owners to hire experienced agency planners, but Snap’s ecommerce play adds another layer to Jed Hallam’s hire