Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.

Week in Media: Whether we work in the industry or not, media has become so influential in our everyday lives that we need more space for media training and education.

The IPA’s three-year campaign for political advertisers to stop micro-targeting social media users will go on, despite Meta’s pledge to limit targeting options.

Nielsen had been suspended last month by the company’s parent, WPP’s GroupM, alongside two colleagues.

Even the world’s biggest advertisers are now too small to lobby tech giants and it’s time we stopped pretending their open letters will lead anywhere

The Future of Media conference showed how strong our industry’s talent is, but is it brave enough to put all of its good ideas into practice?

If Facebook can’t even sort out its current problems, what hope is there really for the metaverse vision, asks the editor.

TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

Exclusive: Spotify has hired Sally Keane, the long-serving commercial chief at LinkedIn, to be the music streaming giant’s head of UK and EMEA sales.

The anti-consumption narrative is spooking our industry. The best response is practical action to reduce carbon, writes the editor