Origin, ISBA’s initiative to bring cross-media measurement initiative to UK advertising, has announced the completion of its proof of concept.

Week in Media: We’re being promised another big year of recovery but this should not blind us to the forces of disruption, writes the editor.

The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.

The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.

Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.

Despite advertisers being in “violent agreement” that Origin should happen, the practical problems of making it reality also came to the fore.

Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.

The Media Leader Interview: Zach Leonard has global ambitions after five years of profit, but how well do his plans sit with the title’s brand values?

The endgame must not be for two or three companies to control all advertising spend, writes the editor.

ITV’s annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.