Don’t leave it to a Brexit-obsessed government to make the online ads system better. We have the talent and ambition to lead, writes the editor

Streaming service’s media plan combines flashy TV and outdoor executions with a targeted regional approach to marketing boxing stars

Today Mediatel News is launching a weekly video interview series – Making Sense of it All – in association with Crater Lake & Co.

It’s right that Nielsen (and BARB) are held to high standards. What about the rest of the media ecosystem?

ITV AdVentures has closed its fourth media-for-equity deal in as many months. Is this really the future of TV media-buying for start-ups?

InfoSum founder Nick Halstead sits down with Mediatel News as the company announces a $65m funding round and plans to expand

This may be considered an expensive deal. But brands are prepared to pay a premium for independent consultancy

Do you know what OMD stands for and what the “Six” in m/Six refers to? Read our insight into the thinking behind some of the biggest names

Wavemaker has hit upon its own system of scoring brands as a way of opening doors to new-business opportunities

If 2020 really was a landmark year for video on demand as Ofcom says, then 2021 or 2022 really needs to be a landmark year for user experience.