Streaming service’s media plan combines flashy TV and outdoor executions with a targeted regional approach to marketing boxing stars

Today Mediatel News is launching a weekly video interview series – Making Sense of it All – in association with Crater Lake & Co.

It’s right that Nielsen (and BARB) are held to high standards. What about the rest of the media ecosystem?

ITV AdVentures has closed its fourth media-for-equity deal in as many months. Is this really the future of TV media-buying for start-ups?

InfoSum founder Nick Halstead sits down with Mediatel News as the company announces a $65m funding round and plans to expand

This may be considered an expensive deal. But brands are prepared to pay a premium for independent consultancy

Do you know what OMD stands for and what the “Six” in m/Six refers to? Read our insight into the thinking behind some of the biggest names

Wavemaker has hit upon its own system of scoring brands as a way of opening doors to new-business opportunities

If 2020 really was a landmark year for video on demand as Ofcom says, then 2021 or 2022 really needs to be a landmark year for user experience.

Of course this year will see a big rebound in media spend. But predicting an 8% increase next year is fraught with unknowns, writes the editor