Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry “not so much missing penalties more like missing open goals” – although he predicts that “the beer makers and the car boys are definitely in this time and with the help of the final of Britain’s Got Talent as well as the World Cup, ITV could take nearly £100 million in June”…

Raymond Snoddy says that judging by the reaction to the recent haul of sensational stories in the media, “something has changed in society”.

Raymond Snoddy says “when the starting whistle goes it’s wise to call a halt to the forecasts and predictions and just let the game take its course”…

Roll the drums. YouTube has just celebrated its fifth birthday by announcing it has hit the 2 billion downloads a day mark.

Raymond Snoddy’s latest comment piece looks at how television, the press and social media handled the general election.

Raymond Snoddy on the success of publishing company Pearson and its chief executive, Dame Marjorie Scardino.

Raymond Snoddy on how the media is changing the UK’s political landscape. “The British system has been changed for ever by the power of communication.”

Raymond Snoddy says that the arrivals of Archie Norman and Adam Crozier have been marked by an auspicious turn in ITV’s fortunes …

Raymond Snoddy on the power of television in the forthcoming general election and the attitude of the main parties towards the media.

Raymond Snoddy on the decline of Bebo and the “lost generation” of brand managers who just don’t get social media.