More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy …
ARCHIVE ▸ Raymond Snoddy
Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
Raymond Snoddy chairs MediaTel Group’s ‘Future of Radio’ seminar and finds the industry confident about its future.
This week’s column finds Raymond Snoddy ruminating on CRR, product placement and the Tony Ball appointment saga.
Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association’s call for a total ban on alcohol advertising.
In his latest weekly column, Raymond Snoddy looks back at the weekend’s MediaGuardian Edinburgh International Television Festival, where Murdoch Jr gave both barrells to the BBC and Ofcom and various rumours turned out to have a bit of weight.
Our columnist Raymond Snoddy wonders what’s next for the London Lite after the closure of rival freesheet thelondonpaper.
When a major world airline loses more than £100 million in a quarter, naturally it starts to think of new ways to raise money – such as moving into the advertising business.
Our columnist Raymond Snoddy discusses the pitfalls Project Canvas must traverse before hitting the UK market.
Our columnist Raymond Snoddy on the news that GMG is considering options for the Observer. At first sight the leaked details of Guardian Media Group’s review of the future of the Observer seems crass and inept. You don’t take fundamental decisions about any major asset in the depths of a recession – let alone a 218-year-old… Continue reading The future of the Observer
