Raymond Snoddy on News International’s adventures in online with SunTalk and the Times paywall.

Raymond Snoddy says the NMA’s new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but “in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem”…

Raymond Snoddy says that while Channel 4 chief executive David Abraham is the very model of a modern media executive, eight weeks into his reign there are, if not quite concerns, a few worries.

Raymond Snoddy reports back from this week’s Future of Broadcasting conference, where Ed Richards showed that Ofcom is getting on with business, despite David Cameron’s disdain for quangos.

Raymond Snoddy says that the BBC Trust has to have the courage to do the right thing and save Radio 6 from a misguided BBC management

Raymond Snoddy says that while it’s just a matter of time before 3D TV takes-off, there are some hurdles to overcome first.

Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry “not so much missing penalties more like missing open goals” – although he predicts that “the beer makers and the car boys are definitely in this time and with the help of the final of Britain’s Got Talent as well as the World Cup, ITV could take nearly £100 million in June”…

Raymond Snoddy says that judging by the reaction to the recent haul of sensational stories in the media, “something has changed in society”.

Raymond Snoddy says “when the starting whistle goes it’s wise to call a halt to the forecasts and predictions and just let the game take its course”…

Roll the drums. YouTube has just celebrated its fifth birthday by announcing it has hit the 2 billion downloads a day mark.