Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association’s call for a total ban on alcohol advertising.

In his latest weekly column, Raymond Snoddy looks back at the weekend’s MediaGuardian Edinburgh International Television Festival, where Murdoch Jr gave both barrells to the BBC and Ofcom and various rumours turned out to have a bit of weight.

Our columnist Raymond Snoddy wonders what’s next for the London Lite after the closure of rival freesheet thelondonpaper.

When a major world airline loses more than £100 million in a quarter, naturally it starts to think of new ways to raise money – such as moving into the advertising business.

Our columnist Raymond Snoddy discusses the pitfalls Project Canvas must traverse before hitting the UK market.

Our columnist Raymond Snoddy on the news that GMG is considering options for the Observer. At first sight the leaked details of Guardian Media Group’s review of the future of the Observer seems crass and inept. You don’t take fundamental decisions about any major asset in the depths of a recession – let alone a 218-year-old… Continue reading The future of the Observer

Our weekly columnist Raymond Snoddy examines the latest BARB viewing figures for the first half of the year.“At the very least you can say that there is no evidence at this moment that conventional television and channels are dying or that they will die anytime soon.” There is a fundamental injustice at the heart of the… Continue reading BARB figures give a boost to commercial TV

Our weekly columnist Raymond Snoddy looks at the decline of Big Brother and asks whether Channel 4 should be careful of becoming “too dependent on a Big Idea that will inevitably have a finite life”… It wouldn’t be polite to dance too enthusiastically on the grave of Big Brother. The programme helped to define, if not… Continue reading The rise and fall of Big Brother

Comment and analysis from MediaTel Group’s ‘Future of National Newspapers’ seminar re-enforces the scale of the task ahead for the newspaper business model, says our weekly columnist Raymond Snoddy… Careless users of PowerPoint presentations are far more effective in curing insomnia than endless numbers of sheep. But just occasionally a well targeted chart or table can… Continue reading Will the pay model really work for newspapers online…?

Our weekly columnist Raymond Snoddy wonders why Phorm, the “marketing Holy Grail”, is being drummed out of town on privacy issues, when “half the population is voluntarily surrendering any conventional idea of privacy on a succession of social networking sites”… A first acquaintance with Phorm, the online advertising group, would leave most people very impressed indeed.… Continue reading Phorm … what’s the issue?