Newsline columnist Raymond Snoddy wonders why the BBC Trust is “probably doomed” – for no good reason at all – when overall it has done exactly what it was set up to do …

Newsline columnist Raymond Snoddy explains why The Guardian “can’t see the point of choking off digital growth in return for the relatively modest sums that they believe pay walls would produce” …

Newsline columnist Raymond Snoddy explains why Deloitte’s “practical and sensible” predictions for 2010 put them ahead of the pack.

Newsline columnist Raymond Snoddy wonders whether VOD will drop traditional broadcasters in “deep do-do” …. possibly not!?

Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.

Raymond Snoddy considers the marketing and PR lessons to be learned from the Tiger Woods story.

Raymond Snoddy wonders if grabbing the commercial radio industry by the balls and giving a hard twist will pay-off in the quest to go digital.

Raymond Snoddy on News Corp’s problems with geeks bearing gifts and the true cost of giving news away.

Raymond Snoddy on BBC Worldwide maintaining the status quo and rocking all over the world.

Raymond Snoddy’s conference highlights: The Lord Chief Justice’s undying commitment to openness in Government freedom of information, newspaper-owned PR agencies, the thorny issue of charging for online content and thinking “out of the box” …