Our weekly columnist Raymond Snoddy wonders why Phorm, the “marketing Holy Grail”, is being drummed out of town on privacy issues, when “half the population is voluntarily surrendering any conventional idea of privacy on a succession of social networking sites”… A first acquaintance with Phorm, the online advertising group, would leave most people very impressed indeed.… Continue reading Phorm … what’s the issue?

Our weekly columnist Raymond Snoddy attends a London Business School conference on the future of on-demand television, where “the evidence is starting to pile up in support of evolutionary, rather than revolutionary changes to viewing behaviour”… Paddy Barwise takes no prisoners when denouncing “the digerati” – those who insist on predicting the death of conventional, or… Continue reading Linear TV still going strong

Our weekly columnist Raymond Snoddy praises an ethnographic study into what people actually do with PVRs. There are caveats, but he believes this “has punctured futuristic nonsense with observation, facts and sound judgement”… There are few greater pleasures than coming across a piece of research that confirms all your own instincts and at the same time… Continue reading PVRs will NOT spell the death of advertising funded television?

Our weekly columnist Raymond Snoddy witnessed the UK TV industry getting together yesterday… but only in the sense of being in the same room. “It was just like the good old days with terrestrial broadcasters attacking each other and Sky attacking everyone in sight. There was not a partnership to be seen.” It was once said… Continue reading Broadcasting partnerships… a new dawn?

After ESPN won the rights to show live Premier League football next season, our weekly columnist Raymond Snoddy says “Post 2013 Murdoch should watch his back. ESPN is no Mickey Mouse company”. Lynne Franks, ESPN’s managing director for Europe, the Middle East and Africa, has finally done it. The charming American with an uncertain grasp, at… Continue reading Raymond Snoddy greets ESPN’s entry into the pay-TV football market

Raymond Snoddy sees Channel 4 as the big loser from yesterday’s Digital Britain report with “hard choices largely ducked”.“Helpfully the Government added in a very odd phrase indeed that perhaps Channel 4 was ‘too-television centric’. Many people will think that is because it is a television company…”Thank God for the 50p broadband tax on telephone… Continue reading Raymond Snoddy is disappointed with the Digital Britain report

Raymond Snoddy discusses Digital Britain over coffee with Andy Burnham … and then he’s gone to tackle the NHS, leaving our new weekly commentator with the view that Digital Britain is unlikely to have much immediate effect on the marketing community, if anything happens at all …“We all know that Gordon Brown has a lot… Continue reading Raymond Snoddy on Digital Britain

Ray Snoddy, former media editor of the Times and the FT and current presenter of the BBC’s Newswatch will be writing weekly for MediaTel NewsLine from mid-May. Here’s a taster of what’s to come with Ray’s reflections on a conference session and interview with Martin Sorrell at MIPTV in Cannes last week, and on Zillion… Continue reading A Zillion reasons why Sorrell might be right

Journalist and broadcaster, Ray Snoddy, gave delegates at the 2005 Radio Festival in Edinburgh an informative and entertaining look over the past year in radio this afternoon, as well as making predictions for what 2006 holds for the radio industry.First to be given a “sideways” look was the merger between GWR and Capital Radio, creating… Continue reading Snoddy Sums Up A Tumultuous Year In Radio