Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.

Raymond Snoddy considers the marketing and PR lessons to be learned from the Tiger Woods story.

Raymond Snoddy wonders if grabbing the commercial radio industry by the balls and giving a hard twist will pay-off in the quest to go digital.

Raymond Snoddy on News Corp’s problems with geeks bearing gifts and the true cost of giving news away.

Raymond Snoddy on BBC Worldwide maintaining the status quo and rocking all over the world.

Raymond Snoddy’s conference highlights: The Lord Chief Justice’s undying commitment to openness in Government freedom of information, newspaper-owned PR agencies, the thorny issue of charging for online content and thinking “out of the box” …

Murdoch needs to think long and hard about how serious his attack on Google is… because at the moment he is, in effect, acquiescing in the “kleptomania and parasitism”, says Raymond Snoddy.

Sometime very soon, and probably later today, Lord Burns is expected to be appointed chairman of Channel 4.

If the London Evening Standard becomes just another free paper following the demise of the London Lite, Alexander Lebedev will have lost a large sum of money for nothing, says Raymond Snoddy.

Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.