Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.
ARCHIVE ▸ Raymond Snoddy
England v Ukraine’s 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn’t really cut it, according to Raymond Snoddy …
Editor James Harding’s quick step – removing a traditional slice of humour from The Times – gets a ZERO from media judge Raymond Snoddy …
More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy …
Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
Raymond Snoddy chairs MediaTel Group’s ‘Future of Radio’ seminar and finds the industry confident about its future.
This week’s column finds Raymond Snoddy ruminating on CRR, product placement and the Tony Ball appointment saga.
Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association’s call for a total ban on alcohol advertising.
In his latest weekly column, Raymond Snoddy looks back at the weekend’s MediaGuardian Edinburgh International Television Festival, where Murdoch Jr gave both barrells to the BBC and Ofcom and various rumours turned out to have a bit of weight.
Our columnist Raymond Snoddy wonders what’s next for the London Lite after the closure of rival freesheet thelondonpaper.