Raymond Snoddy on how the media is changing the UK’s political landscape. “The British system has been changed for ever by the power of communication.”

Raymond Snoddy says that the arrivals of Archie Norman and Adam Crozier have been marked by an auspicious turn in ITV’s fortunes …

Raymond Snoddy on the power of television in the forthcoming general election and the attitude of the main parties towards the media.

Raymond Snoddy on the decline of Bebo and the “lost generation” of brand managers who just don’t get social media.

Raymond Snoddy wants to know if Twitter has had its day, despite its effectiveness as a communications tool.

Raymond Snoddy on Freesat hitting one million customers and the long-awaited results of Ofcom’s investigation into the pay-TV market.

Raymond Snoddy asks if it is too late for ITV’s new chairman Archie Norman to overturn Michael Grade’s decision to dump regional news.

Raymond Snoddy wonders if the media can turn around the coming general election, and if so, whether Murdoch has lost his normal touch. “By coming out so early and so ostentatiously for Cameron, The Sun may have indulged in a little premature political ejaculation” …

Raymond Snoddy on the BBC’s “beautifully crafted” Strategic Review, designed “to give critics as few grapple holds as possible”.

Raymond Snoddy on FaceTime, the newly launched marketing body for the ‘multi-billion pound live events industry’ that has “been born into an overcrowded world of media marketing agencies with multi-million research budgets and all saying Me, Me, Me simultaneously”…