IPC TX, the TV weeklies publisher, has unveiled a major qualitative research study providing ongoing insight into UK TV magazine reading households.The 18-month research project, The Street, offers detailed insight into the lifestyles, attitudes and aspirations of TV weeklies consumers.The first wave of research has found that the woman in the household rules the home,… Continue reading IPC Unveils TV Magazine Research

Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report.However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial markets.Main… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

It was an emotional, hard-fought victory, but in the end the script only allowed for one winner, with England drawing on all their reserves of courage and indefatigability to defeat the French in their own back-yard.In a match that gave new meaning to the word tense, England emerged triumphant at the end of 80 minutes,… Continue reading 3.5 Million ABC1 Men Watch England Triumph

The big news in the City last week concerned Emap, with the company completing the first round of its break-up auction.At the start of the week it was reported that Hearst, owner of the UK’s third largest magazine publisher The National Magazine Company, had made a £700 million indicative offer for Emap’s consumer magazine division… Continue reading Media In The City: Emap Auction Moves To Second Round

September saw thelondonpaper stay ahead of the London Lite, with both titles suffering small month on month decreases in circulation, of around 1%.thelondonpaper‘s circulation now stands at around 491,700, whilst the London Lite has a total of more than 401,800.Paid-for title the Evening Standard enjoyed a month on month increase in its circulation, up around… Continue reading thelondonpaper Stays Ahead Of London Lite

A new report compiled by the London School of Economics and Carphone Warehouse has found that the UK sends more text messages than any other EU nation.The survey, which investigates mobile phone use in Europe, also found that over a quarter of Britons under 25 say that they are addicted to their phones, whilst 20%… Continue reading UK Sends More Texts Than Any Other EU Nation

UK participation in social networking usage was the highest in Europe in August, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community.The European social networking community stood at 127.3 million unique visitors in August – reaching 56% of the European online population.comScore… Continue reading UK Social Networking Participation Was Highest In Europe In August

New research from Nielsen//NetRatings has found that the Guardian remains the most popular national UK newspaper website – as it has been for each of the last 12 months – with 2.7 million unique visitors in August.The research – looking at the performance of the ten most popular national newspapers in the UK in terms… Continue reading Guardian Remains Most Popular National UK Newspaper Website

It has been a disappointing start for mobile television, with take-up of the platform less than expected and broadcasters seemingly disillusioned with mobile operators. This was one of the themes at yesterday’s MediaTel Group seminar on the ‘Future of TV’.Panellist Peter Cowley, managing director of digital media at Endemol UK, said that Endemol had been… Continue reading Disappointing Start For Mobile TV

Choice and peer recommendations will be at the heart of the next generation of electronic programme guides (EPGs), with personalisation becoming more prominent.Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Television’, panelist Paul Cleghorn, of Tape It Off The Internet (TIOTI), said that the EPG is “on its last legs” and that something… Continue reading EPGs To Get Personal