The latest ABC figures show that the Evening Standard‘s circulation dropped 1.3% year on year in March, leaving the evening paper with a total circulation of around 280,500.The afternoon freesheet thelondonpaper saw its distribution remain static year on year, at almost 600,000 copies, while rival title the London Lite was up 1.2% to around 400,500.Morning… Continue reading ABC London Newspaper Focus: Mar 2009
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Richard Titus has been appointed as chief executive of Associated Newspapers’ digital division, AND.Titus was previously controller of future media at the BBC. He replaces Andy Hart who left AND last July. Before working at the BBC, Titus was at US web agency Schematic.AND operates the digital assets of Associated Newspapers and Northcliffe Media.Titus will… Continue reading Richard Titus named new CEO of Associated Newspapers’ digital division
NBC Universal is launching a new website in the UK targeting 18-28 year-old women looking for news and advice across fashion, beauty, entertainment and lifestyle.Kalimocho.co.uk, the ‘younger sister’ of NBC Universal’s iVillage.co.uk, will attempt tap in to the popular social networking sites, Twitter and Facebook, through a specialised feed and fan page.The site has sections… Continue reading iVillage to launch website for 18-28 year old women
Digital switchover began in the West Country this morning, with analogue BBC Two turned off at transmitters across Torbay and south Devon.The second stage of switchover takes place on Wednesday 22 April, when the remaining analogue channels will be switched off permanently.The West Country will be the first region in the UK to complete the… Continue reading Switchover starts in the West Country
Virgin Media has appointed Jonathan Webb to the role of executive director of Virgin Media Television (VMtv) following the departure of CEO Malcolm Wall.The move follows reports that Virgin Media has begun the sale of its content division, including VMtv and its advertising sales house ids; however, it is understood that it will not be… Continue reading Jonathan Webb appointed executive director of Virgin Media Television
The IPA’s latest survey of online media owners reveals that overall service levels have decreased since the last survey, published in September 2008.The survey has been designed to highlight the levels of service media owners provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a… Continue reading IPA report shows declining online media owner service levels
Paramount Comedy has relaunched as Comedy Central, with a seven figure campaign marking the rebrand.The activity encompasses marketing, advertising and PR, and is Paramount Comedy’s biggest ever investment in a campaign.Comedy Central worked with advertising agency Karmarama on the channel idents and supporting ‘Big on Comedy’ campaign, with media planning and buying by Equinox.A poster… Continue reading Paramount Comedy relaunches as Comedy Central
Research currencies are as robust as ever, but researchers need to aggregate data in order to get the full picture.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, David Brennan, research and strategy director at Thinkbox, said: “In terms of total aggregated level it is as strong as it has ever… Continue reading Research currencies “as robust as ever”
Panellists at this morning’s MediaTel Group ‘Future of Media Research’ seminar said that the global financial crisis will negatively impact research budgets over the next 12 to 18 months.However, in what turned out to be a recurring theme of the discussion, smaller budgets will almost definitely lead to more innovation, said Sheila Byfield, leader, business… Continue reading Research budgets to fall over the next 12-18 months
The economic downturn could provide an opportunity for innovative research practices to come to the fore, according to the panel at the latest MediaTel Group seminar on the ‘Future of Media Research’.Speaking at this morning’s event, panellist Sheila Byfield, leader, business planning at Mindshare Worldwide, said: “At the danger of being shot, recessions are quite… Continue reading Economic downturn could see greater innovation in media research