Yahoo! is launching a new “highly-personalised mobile starting point to the internet” across more than 300 types of device with HTML enabled browsers.Yahoo! Mobile – which includes a new homepage browser and an application for the Apple iPhone – is available in eight countries across Europe, Asia and the Americas, including the US, Canada, UK,… Continue reading Yahoo! launches personalised mobile-web starting point

“We are drowning in data and lacking in insights,” according to Sheila Byfield, leader, business planning at Mindshare Worldwide.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, Byfield said: “If I had one wish, it would be that I had nothing to do for six months, so that I could take… Continue reading Sheila Byfield: “We are drowning in data and lacking in insights”

GroupM expects UK advertising spending to fall 11.2% in 2009, with global spending predicted to drop 4.4% to $425 billion.Western Europe faces a 6.7% fall this year (8.5% real) where Germany is so far proving the most resilient regional advertising market, said GroupM. In the US, spending is expected to fall by 4.3% in 2009… Continue reading GroupM forecasts 11.2% fall in UK adspend in 2009

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the latest bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.The figures show that spending online increased by £540 million year on year.Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew its… Continue reading UK online adspend grew 17.1% in 2008

UK online publishers are predicting 16% growth in digital revenues from online advertising, subscriptions, paid content, eCommerce, sponsorship and commercial content in 2009.According to the Association of Online Publishers (AOP) Census 2009, 63% of online publishers expect to increase their digital investment this year, with only 7% anticipating a decrease in investment.The report, conducted from… Continue reading Online publishers predict 16% growth in digital revenues

New research from eBay Advertising reveals that 61% of online shoppers pay attention to ads when browsing retailers’ online shops, compared with just 13% who notice ads when using social networks.The eBay study of more than 1,500 European consumers also found that 83% of UK consumers are spending more time searching and browsing for products… Continue reading 61% of online shoppers more receptive to ads on shopping websites

The Local Radio Company has received a £1.25m cash takeover bid from Cornwall-based radio group UKRD.The Local Radio Company, which owns 20 local stations around the UK, is one of the few remaining publicly listed radio companies in the UK.Trevor Smallwood, chairman of UKRD, said: “We believe the offer represents an attractive premium over recent… Continue reading Local Radio Company receives £1.25m takeover bid

Arnaud de Puyfontaine has been appointed new chief executive of NatMags, replacing Duncan Edwards.De Puyfontaine, former head of Emap France, will report to Edwards, who was promoted to president and chief executive of non-US operations at NatMags’ parent company Hearst in January.De Puyfontaine joined Emap France in 1995, becoming chief executive three years later. When… Continue reading Natmags appoints new chief executive

Google is making 200 staff redundant from its global sales and marketing division, with 100 job cuts coming from its US operation and the other 100 from its offices around the world.Google announced the cuts in a post on its official blog yesterday.Omid Kordestani, Google senior vice-president of global sales and business development, said: “Google… Continue reading Google cuts 200 sales and marketing jobs

Carat predicts that UK adspend will fall 7.1% this year, with worldwide spend falling 5.8%.2009 declines are led by negative growth in almost every major advertising market, with the exception of China, said Carat.Jerry Buhlmann, CEO of Aegis Media, said: “These forecasts represent widespread adoption of a much more cautious approach to spending in the… Continue reading Carat forecasts 7.1% drop in UK advertising spend this year