The BBC is relaunching its mobile site with a design based on the broadcaster’s existing internet site.Users are able to customise the site’s home page, adding features such as news headlines and weather updates.The new mobile site – an upgrade of the corporation’s seven year old technology – will also include more video and audio… Continue reading BBC relaunches mobile site

Secretary of state for culture, media and sport Andy Burnham has ruled out product placement on UK television.In a statement released today, Burnham said that there is a lack of evidence of economic benefits, coupled with “serious concerns about blurring the boundaries between advertising and editorial”.The statement follows a three month government consultation on the… Continue reading Government rules out product placement on UK television

A peak of 6.4 million viewers – a 25.5% share of the audience – tuned in to ITV1 last night to see Liverpool thoroughly outplay Real Madrid in the last 16 of the Champions League.An average of five million viewers watched the football coverage, from 7.30pm to 10pm, which ended with Liverpool beating the Spanish… Continue reading 6.4m watch Liverpool humble Madrid

Google has introduced behavioural targeted advertising as a beta test on its AdSense partner sites and YouTube.Starting today, users will see more personally relevant ads on sites including the New York Times, Reuters, Napster, ITN, AutoTrader and Rolling Stone.According to Google, the scheme will reach 80% of the global online population and 32 million people… Continue reading Google introduces behavioural targeted ads

Regional newspaper publisher Johnston Press suffered a 28% drop in adjusted pre-tax profits last year, with ad revenue down 36% at the start of 2009.Adjusted pre-tax profits fell from £137.4 million in 2007 to £98.8 million in 2008.The group’s adjusted pre-tax profits do not include non-recurring items such as a non-cash impairment charge of £417.5… Continue reading Johnston Press suffers 28% fall in pre-tax profits

Sony Playstation has signed a deal with NBC Universal to make its films and television programmes available for download on the console.The partnership, which follows Microsoft’s Xbox deal with the studio (see NBC Universal signs Xbox 360 movie deal), allows PlayStation Network users to download NBC TV programmes and Universal films for about $5 (£3).Content… Continue reading Sony Playstation signs NBC Universal content deal

Car insurance firm Swiftcover.com is sponsoring Absolute Radio’s weekend schedule for three months from Friday 13 March.The Swiftcover.com sponsorship, featuring on-air pre-recorded credits across the whole weekend, is part of the ‘Get a Life’ campaign, fronted by Iggy Pop.Trails for the shows will air on Monday and Tuesday, as Swiftcover says that this is when… Continue reading Swiftcover.com to sponsor Absolute Radio’s weekend schedule

Royal Mail has launched a new online resource for marketers to help them make the most of direct mail in their integrated marketing campaigns.The Mail Media Centre – www.mmc.co.uk – online resource is aimed at the UK’s top 3,000 advertisers and 500 key agencies and is intended to reinforce the value of direct mail in… Continue reading Royal Mail launches online resource for direct mail campaigns

National advertisers’ radio spend was down 21.2% year on year in the fourth quarter of 2008, with total spend in Q4 down 14.5% to £129 million.According to figures from the Radio Advertising Bureau, total ad spend for the year was £560.2 million.National advertisers’ spend for the year was down 9.6% to £304.8 million.Local advertisers’ radio… Continue reading National advertisers’ radio spend down 21.2% in Q4 2008

One thousand 6-sheet lenticular panels are being installed around the country as part of a campaign for Nestlé Aero.The lenticular panels, designed to work alongside Aero’s ‘skate park’ TV campaign, are the most complex lenticular creative to-date, featuring a 20-frame animation.The Outdoor campaign, running on Clear Channel Outdoor sites across the country, was planned and… Continue reading Aero launches lenticular campaign