Customer magazines can stimulate a substantial 8% increase in average sales uplift, due to the strong connection and brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA).The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers, leading to stronger brand relationships and resulting in… Continue reading Customer Magazines Create Strong Brand Loyalty

Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC).Press advertising accounted for the largest share of total adspend in 2004… Continue reading UK Adspend Exceeds Expectations For 2004

EDF Energy will sponsor the 151st Annual Oxford and Cambridge Boat Race on Easter Sunday, aired for the first time on ITV, after the broadcaster won the exclusive broadcast rights from the BBC for last year.The deal with EFD Energy includes sponsorship of two programmes, a one-hour factual documentary on Saturday 26 March and coverage… Continue reading EDF Energy To Sponsor Boat Race On ITV

ITV will not be selling Carlton Screen Advertising (CSA), despite long term rumours that the broadcaster would off-load it as part of a streamlining of its business.A strong performance by CSA in recent months, in particular the winning of the Cineworld contract has resulted in the broadcaster announcing that it no longer has plans to… Continue reading Carlton Screen Advertising Saved From Sell Off

The BBC has announced a digital drop-in day for the public to answer any questions they may have about the impending digital switchover planned for 2008 onwards.BBC Birmingham’s Public Space will open its doors to the public on Friday 1st April between 10pm and 3pm to answer any questions people may have about the digital… Continue reading BBC To Allay Switchover Fears With Open Days

Independent News & Media Plc has experienced robust growth across all of its sectors resulting in a 22.8% increase in operating profit to a record €285.7 million, up from €232.6 million in 2003, driven by strong advertising and circulation growth.According to the company’s preliminary results for 2004 profit before tax rose by an impressive 55%… Continue reading Independent News & Media Reports Rise In Profit

The Sunday Times is launching its entertainment guide, The Month, on DVD on March 20, hoping to boost circulation figures and attract a “young and entertainment savvy audience.”The new promotion is cashing in on the rise of DVD households and follows the success of The Sunday Times’ previous innovation of being the first paper to… Continue reading Sunday Times Launches The Month On DVD

hellomagazine.com, the online extension to HELLO! magazine, has launched two exclusive new mobile services to help further its brand.SMS celebrity news and Java celebrity news will allow subscribers to receive a message containing the latest four headlines from hellomagazine.com each weekday. Java service users will be able to download daily updates of photos and stories… Continue reading hellomagazine.com Launches Mobile Services

The Manchester Evening News (MEN) announced today the launch of a Lite version of the paper, which will be distributed free in the city centre from March 21.The free version of the MEN, owned by the Guardian Media Group, will be aimed at commuters who typically do not buy a newspaper as they leave Manchester… Continue reading Manchester Evening News To Launch Lite Edition

Media regulator, Ofcom, has announced the award of the first community licence to the Forest of Dean Community Radio, giving them a five-year AM licence with which to serve the needs of their local area.Community radio is a new sector of radio being introduced in the UK, representing the third tier of radio complementing the… Continue reading Ofcom Awards First Community Radio Licence