Alain de Pouzilhac has stepped down from the position of chairman and chief executive officer of Paris based advertising group, Havas, after losing control of the agency to French industrialist Vincent Bolloré.Havas’s board of directors has agreed to a transitional period in which Richard Colker will assume the position of chairman and chief executive. A… Continue reading De Pouzilhac Steps Down As Havas Chairman

UK advertising expenditure has totalled £3,993 million in the first quarter of 2005. The internet confirmed industry predictions for a strong performance, rising by an impressive 48.9% year on year, according to the latest figures from the Advertising Association (AA).The AA shows, in its Quarterly Survey of Advertising Expenditure, total adspend in the UK to… Continue reading UK Adspend Up 5.3% In Q1 2005

Online newspapers are increasing in popularity, with more than a fifth of internet users who read newspapers now relying primarily on web editions, according to research from Nielsen//NetRatings.The findings showed that a significant 21% of web users who read newspapers have transferred their readership to online counterparts, while 72% of online users who consume newspapers… Continue reading Online Newspaper Sites Increasing In Popularity

The power of television advertising is changing hands, with new technology causing increasing concern for advertisers. The digital era is giving viewers the power to dictate their television viewing habits, in short, the ability to fast-forward through adverts.For the advertising world television adverts are an integral part of brand communication.However, with the growing uptake of… Continue reading Preparing For The PVR

Viewing share across the UK’s terrestrial broadcasters continued to slip during April, with the continuing strength of multi-channel offerings robbing traditional channels of their audiences.ITV1 was hit worst by the downturn, losing 1.3% points from its viewing share year on year during the month. April saw ITV drop the highly criticised, Celebrity Wrestling, after failing… Continue reading Television Viewing Round-Up – April 2005

The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM).The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less likely… Continue reading Gloomy Outlook For Marketers

Indie rock station Xfm has been awarded the coveted Manchester FM radio licence, marking the station’s first permanent regional FM expansion outside of the capital.Industry regulator, Ofcom, confirmed the win for the GCap Media-station, following a closely fought battle with applications from several of the nation’s largest radio operators.Xfm carried out a trial broadcast within… Continue reading Xfm Scoops Close Fought Manchester FM Licence

Channel 4 has announced the appointment of Rod Henwood to the newly created role of New Business Director, giving him management responsibility for the broadcaster’s commercial arm, 4 Ventures.A key focus of Henwood’s new role will be to drive new business opportunities across the group, as well as developing potential acquisitions and strategic partnerships.4 Ventures… Continue reading Channel 4 Appoints Henwood As New Business Director

Channel 4 has been awarded a newly available slot on Freeview by broadcast services firm, Crown Castle, beating bids from Five, Disney, Turner Broadcasting, Top-Up-TV and Sit-Up-TV with a bid believed to be around £5 million.The new capacity on Freeview’s multiplex C is being made available as a result of Crown Castle taking advantage of… Continue reading Channel 4 Snaps Up Spare Freeview Slot

Multi-media group, Emap, has said that it reserves the right to make an offer below 1,040 pence per share for Scottish Radio Holdings (SRH), despite its bid for the company being turned down.Emap was disappointed by SRH’s reaction to its proposal, which Emap believes fully values SRH, both on the basis of its current performance… Continue reading Emap Reserves Right To Bid For SRH