The European arm of the Interactive Advertising Bureau (IAB) has announced the appointment of former president Danny Meadows-Klue as its chief executive.Meadows-Klue is credited with both building the IAB into its current state, and delivering revenue growth. The trade body chief is also held responsible for the majority of IAB projects across its standards, training,… Continue reading Meadows-Klue Announced As New Chief Executive Of IAB Europe

IPC ignite!’s flagship men’s monthly magazine, Loaded has relaunched today, after seven months of research and development work looking at contents, design and navigation.The £2 million relaunch, led by publishing director Niall McKinney and editor Martin Daubney, reveals a greatly updated editorial, with a radical and innovative use of design and navigation throughout the magazine.Commenting… Continue reading IPC Reveals New Look Loaded

Online advertising expenditure in the UK topped £653.3 million in 2004, compared to £407.8 million in 2003. With an increase of 60% year on year and a record market share of 4.3%, online has overtaken radio’s share of 3.8% for the first time.According to new figures from the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers LLP (PwC)… Continue reading Online Adspend Overtakes Radio In 2004

Advertising expenditure in the UK is expected to rise by 4.3% in 2005, with internet adspend predicted to be the single fastest growing medium, increasing more than 33% compared to 2004.The figures, published by the Advertising Association (AA) in its Advertising Forecast, are more optimistic than previous estimates which put total UK adspend for 2005… Continue reading UK Adspend Forecast To Rise By 4.3% In 2005

Outdoor advertising specialist, Maiden Group, has announced a rise of 4.5% in turnover to £92.1 million, up from £88.1 million in 2003, reflecting the slower growth of the billboard advertising sector.The Group’s trading statement for 2004 showed pre-tax profit before goodwill to have improved by 33% to £7 million, compared with £5.3 million in 2003… Continue reading Maiden Sees Turnover Rise By 4.5%

Tio Pepe will be sponsoring the second series of Hell’s Kitchen on ITV1 and ITV2, with Gonzalez Byass, maker of the top selling Fino putting the sponsorship at the centre of its ongoing campaign to educate consumers that Tio Pepe is a drink to be enjoyed with food.The sponsorship deal, worth a seven figure sum,… Continue reading Tio Pepe Sponsors Second Series Of Hell’s Kitchen

Mobile phone operator, Nokia, and international design and lifestyle publication, Wallpaper*, have joined forces to create Wallpaper* to go…, a mobile site for design, interiors, lifestyle, fashion and travel tips and trends.The new site coincides with the availability of Nokia’s new fashion-orientated collection of mobile phones, with each model sporting a colour screen and GPRS… Continue reading Nokia And Wallpaper* Create Mobile Design Site

February was a strong month for UK cinema, with admissions reaching over 14.8 million and weekly admissions averaging 3.70 million, a 11% increase year on year, according to the latest data released by the Cinema Advertising Association (CAA).Comedy flick,Meet the Fockers, enjoyed a strong performance during February, grossing £17.5 million and hitting over £26 million… Continue reading Cinema Admissions Up By 11% In February

Supermarket retailer, Sainsbury’s, will be sponsoring ITV1’s Drama Premieres programming strand for the next twelve months, representing a major new approach to the high street giant’s advertising strategy.The deal follows research showing that ITV1 Drama Premieres are key to hitting Sainsbury’s target audience, and with viewing figures of up to 23.4 million a week. The… Continue reading Sainsbury’s To Sponsor ITV1’s Drama Premieres

Britain’s consumers are rebelling against mass marketing and taking a more individual and personal approach to the choices they make, according to market research company Mintel’s 2005 British Lifestyles Report.The survey involved 1,528 adults across Britain and questioned them on opinions about finance, technology, food, going out, travel and health.FinanceMintel found that 52% of adults… Continue reading UK Consumers Rebel Against Mass Marketing