Sarah Pearce – MediaTel NewsLine British Airways, O2, Direct Line and 20th Century Fox are to be amongst the first advertisers to use digital poster advertising technology on the London Underground.The first wave of advertising campaigns using Viacom Outdoor’s Digital Escalator Panels, enabling advertisers to create animated posters that move or feature changing text, will… Continue reading First Digital Advertisers Make Debut On Tube

Sarah Pearce – MediaTel NewsLine Media regulator, Ofcom, has invited applications for a licence to provide an Independent Local Radio (ILR) service on the FM waveband covering the town of Barrow-in-Furness and the immediately surrounding area.The FM licence will be awarded for a maximum period of twelve years from the commencement of broadcasting, with the… Continue reading Ofcom Invites Applications For New Independent Radio Licence

Sarah Pearce – MediaTel NewsLine All three major party leaders will take part in a single show to be broadcast across the Commercial Radio network in the run up to the forthcoming General Election, making broadcasting history.On the last Sunday of the election campaign, May 1 2005, Prime Minister Tony Blair, Conservative Party Leader Michael… Continue reading Commerical Radio To Take The UK Leaders Live

Sarah Pearce – MediaTel NewsLine The Office of Fair Trading (OFT) has cleared the way for a new afternoon or evening newspaper to be distributed to London commuters, following a 23-month investigation.The OFT looked into the exclusive rights of Associated Newspapers Ltd (ANL), publishers of the London free morning newspaper the Metro and paid for… Continue reading OFT Clears Way For New London Afternoon Paper

Sarah Pearce – MediaTel NewsLine The daily national newspaper market continued the downwards spiral in the six months to Janaurary 2005, with a overall 3.0% dip, according to the latest figures from the National Readership Survey.Within the quality sector The Independent saw a 10% increase in readership figures and next week the publication will undergo… Continue reading NRS National Newspaper Round-Up: January 2005

Sarah Pearce – MediaTel NewsLine MediaTel Group has carried out the first survey of the UK’s top media buying and planning agencies on the future of the TV landscape, finding a wide disparity in respondent’s views as to the winners and losers in the digital age.Sky and Freeview growth are predicted to cover around 17… Continue reading Media Agencies Uncertain Of Digital Switchover

Sarah Pearce – MediaTel NewsLine The daily national newspaper market continued the downwards spiral in the six months to Janaurary 2005, with a overall 3.5% dip, according to the latest figures from the National Readership Survey.The Independent retained its posisition as leader of the quality dailies with a 10% increase in readership figures, next week… Continue reading NRS National Newspaper Round-Up: January 2005

Magazine and radio group, Emap, has announced the resignation of its group finance director, Gary Hughes, after five years at the company with agreement that he will leave in May, after the group’s preliminary results are issued.Commenting on the departure, Tom Moloney, chief executive of Emap said: “Gary has done an excellent job for Emap… Continue reading Emap’s Group Finance Manager Resigns

The European arm of the Interactive Advertising Bureau (IAB) has announced the appointment of former president Danny Meadows-Klue as its chief executive.Meadows-Klue is credited with both building the IAB into its current state, and delivering revenue growth. The trade body chief is also held responsible for the majority of IAB projects across its standards, training,… Continue reading Meadows-Klue Announced As New Chief Executive Of IAB Europe

UBC Media has announced the completion of an agreement with Channel 4 for the broadcaster to acquire a 51% interest in UBC’s national radio station, Oneword Radio, for a cash consideration of £1 million. This will make further progress towards the creation of a Channel4-led radio operation to compete directly with BBC Radio 4.UBC took… Continue reading Oneword Deal Completed With Channel 4