Condé Nast has just launched its’ latest offering in the women’s monthly magazine market, with a 294 page glossy aimed at giving readers “simple ideas to make life that little bit easier.”Easy Living is a weighty publication, which on first impression seems more catalogue style than user friendly, with the high advert to editorial ratio… Continue reading Easy Living Joins Women’s Monthly Market

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234,95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA).Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly revenue… Continue reading Outdoor Advertising Breaks Records In 2004

BBC radio listeners tuned in to a record 4.2 million hours of content via the internet during January, the Corporation has revealed, with nearly 7 million unique users visiting its radio websites in the same period, a rise of 70% year on year.The BBC’s digital-only services spearheaded the increase in online listening, with 1Xtra, 6… Continue reading BBC Breaks Internet Radio Listener Records

The UK publishing arm of German consumer magazine publisher, Hubert Burda Media is entering into the competitive women’s weekly market, with the launch of Full House.The celebrity and entertainment magazine will offer readers a combination of real life stories, celebrity interviews and entertainment, in a new, bright and breezy format, with the first issue set… Continue reading Full House To Launch In Women’s Weekly Market

Magazine publisher, Highbury House Communications has relaunched all three of its home interest titles, with Real Homes, Inspirations and Home receiving a face lift in their April issues.Commenting on the relaunch, Mark Simpson, Highbury House chief executive said: “We are currently No.3 in the home interest market and plan to become an even bigger player… Continue reading Highbury Revamps Home Interest Titles

Global advertising company, WPP has announced a 15% increase in profits for 2004 to £546 million, reflecting the continued recovery of the advertising market.The second largest advertising company in the world, reported that revenue was up almost 5% to £4.3 million for last year, and that diluted earnings per share rose by over 11% to… Continue reading WPP Sees Profits Rise As Market Recovers

Kelvin MacKenzie’s talkSPORT radio station has teamed up with Gillette to sponsor the station’s Final Whistle football programmes on Saturday and Sunday afternoons.The six figure deal will continue until the end of the football season on May 29, and was negotiated between talkSPORT sponsorship executive, Ashwin Saddul and Mark Leggett, radio account director at Mindshare.Commenting… Continue reading Gillette To Sponsor talkSPORT’s Final Whistle

The former head of Emap PLC’s radio business is working on a bid for Scottish Media Group’s (SMG) Virgin radio with private equity group HG Capital.Tim Schoonmaker has been hired in an advisory capacity, but is reported to take an offer for the broadcaster if SMG is forced to auction Virgin to the highest bidder.In… Continue reading HG Capital To Bid For Virgin Radio

Video Networks’ has announced the addition of a range of services to its HomeChoice Service, aiming to drive the company’s advertising strategy forward and improve the overall customer experience.The new technology will enable advertisers to place on-demand intros, including brand strings, messages, cross promotions or advertisements automatically before any programme screened on the pay per… Continue reading Video Networks Adds New Advertising Services

The UK is officially the largest downloader of online pirate TV programmes, with the hit American series 24 being the most popular show, according to research released by internet monitoring company, Envisional.The company found that increased bandwidth, technological advances and a growing demand for early access to popular American TV shows are some of the… Continue reading UK Largest Pirate Online TV Downloader