The Interactive Advertising Bureau has announced the appointment of its new chief executive, selecting former head of advertising at Vodafone, Guy Phillipson, to be Danny Meadows-Klue’s successor at the industry body.Phillipson has been head of advertising at Vodafone since July 1999, with his responsibilities including annual brand, consumer, business, new media and sponsorship expenditure of… Continue reading IAB Appoints New Chief Executive To Replace Meadows-Klue

Britain has seen the largest growth in broadband take up in Europe, adding 762,000 lines in the third quarter of this year to reach 5.1 million lines by September.Eastern European countries, Hungry and Poland have also seen an impressive adoption of the technology, increasing their bulk of digital subscription lines by 69% and 59% respectively… Continue reading UK Leaders In European Broadband Growth

Culture secretary Tessa Jowell looks likely to approve Ofcom’s proposals to ease ITVs public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming.The controversial decision has already been criticised by MPs, viewers and Unions. Ofcoms final proposal will come in late January and be… Continue reading Government Set To Approve ITV’s PSB Reduction

The UK’s leading puzzle publisher and supplier, Puzzler Media Limited is joining forces with satellite giant BSkyB to offer a selection of pay-play puzzles to Sky Active subscribers.The games are suitable for adults and children of all ages and will include a selection of Wordsearch puzzles updated daily, with Crossword, and Kriss Kross puzzles to… Continue reading Sky Expands Interactive Offering With Puzzler

The latest crack down on the advertising industry sees the Governement placing strict regulations on advertising cigarettes and tobacco products in shops, pubs and clubs ensuring that advertising is confined to a small area and only where the tobacco is displayed. Adverts will also include health warnings covering 30% of adspace.The new rules, that came… Continue reading Tobacco Advertisers Face Tough New Rules

The mobile phone industry has seen spectacular growth during 2004, with text messaging bulk reaching record breaking numbers and 50% of consumers now using the latest Internet enabled handsets.In November the number of text messages sent was a staggering 2.27 billion, taking the annual total to 23.83 billion, according to figures released yesterday by the… Continue reading Record Texts Spell Success For Mobile Industry In 2004

Reports over the weekend suggest that the London Evening Standard could drop its cover price and merge with sister publication Metro.Publisher Associated Press has officially denied the rumours, but speculation has continued that the company could be looking at introducing a cover price of 10p and 20p for certain editions of the paper, which has… Continue reading Evening Standard May Drop Price To Boost Circulation

ITV has joined forces with interactive television specialists, pushbutton TV to step up the amount of interactive advertising offered on their channels.The recent success of interactive ads on The X Factor, Hells Kitchen and I’m A Celebrity…Get Me Out Of Here! has helped advertisers to see the power that interactive broadcasting can offer.ITV started to… Continue reading ITV To Boost Interactive Advertising Quota

David Levin, chief executive of Symbian has been named as the new chief executive officer of publishing and media group United Business Media PLC. He will succeed Lord Clive Hollick in April of next year after Lords Hollick’s decision to step down from the group after 30 years.On assuming the position Mr Levin is expected… Continue reading United Business Media Announces New Chief Executive

Video Networks Ltd, owners of broadband and digital TV providers HomeChoice, has announced that it is working with 7 Digital Media to launch the first ever television service enabling viewers to download music as they watch.The service will allow HomeChoice customers to buy tracks through their mobile phones as they watch them on Video Networks’… Continue reading HomeChoice To Launch TV Based Music Download Service