Commercial broadcaster ITV has announced a review of its £10 million media business, resulting in advertising agency Starcom Motive resigning the account after working on it for ten years.Jim Marshall, chairman of Starcom Group UK said: “It’s been a long relationship, which has its ups and downs with management and ownership changes. Most recently, the… Continue reading Starcom Drops ITV Account Amid Review

The Christmas period saw usage of Wireless Application Protocol (WAP) by mobile phone users increase by 24% compared to the same period in 2003, with an average daily total of 40 million downloads, according to data released today by the Mobile Data Association (MDA).The overall number of WAP page impressions reached in 2004 was a… Continue reading 2004 Beats Records For WAP Usage

Channel 4 has announced a restructuring of its commercial arm, 4 Ventures, in an attempt to increase profits from its secondary business activities.Channel 4 chief executive, Andy Duncan, has unveiled plans to reintegrate a number of 4 Ventures’ activities back into the core Channel 4 organisation and retain a streamlined commercial arm, focussing on 4’s… Continue reading Channel 4 Restructures Commercial Arm To Boost Profits

Subsidiary company of The Local Radio Company (TLRC), First Radio Sales (FRS) has today announced the win of the representation contract of the Kent Messenger Radio (KM) group of stations, giving FRS an additional six stations and increasing its coverage to 92 UK radio stations.The deal with Kent Messenger means that FRS now represents nearly… Continue reading First Radio Sales Wins Kent Messenger Contract

Times Newspapers has agreed a media partnership with film channel Turner Classic Movies (TCM), for The Sunday Timesto sponsor TCM’s month long “28 Days of Oscar” hosted by Stephen Fry.The deal will see The Sunday Times giving away a free copy of awarding winning film Howards End in every copy of the paper on 9… Continue reading Sunday Times Signs Promotion Parnership With TCM

Video Networks has announced plans to double the number of households in London able to receive HomeChoice, its on-demand television and high-speed internet service, after revealing a 15,000 increase in its subscription base.The announcement will be made today at a conference in Paris, by Rodger Lynch, chief executive of Video Networks. Homechoice is currently available… Continue reading HomeChoice To Double Coverage With Expansion

The Chartered Institute of Marketing (CIM) has announced the appointment of Christine Cryne as their new chief executive officer, taking over from interim CEO John Coke, who has managed CIM since April 2004.Cryne joins from a high profile role as executive director of the Muscular Dystrophy Campaign, where she increased membership by 20% and added… Continue reading CIM Appoints Charity Boss As New Chief Executive

Five has secured one of its largest sponsorship deals to date, with food manufacturer Ginsters agreeing to support the eagerly awaited US sitcom Joey.Five acquired the exclusive broadcast rights to the Friends spin off series after Channel 4 withdrew from an intense bidding war, claiming that the price for the programme had risen too high… Continue reading Ginsters Signs As Five’s Sponsor For Joey

Magazine publishing giants, IPC Media and H Bauer have started what could become a full-blown cover price war, with H Bauer cutting 10p off the price of TV Choice, taking it to 30p to compete with its rival’s What’s on TV.Last week saw IPC drop the cover price of What’s on TV from 45p to… Continue reading Cuts Spark Fear Of TV Mag Price War

Text messaging in 2004 has broken records, the Mobile Data Association has announced, with the total of messages sent throughout the year reaching a phenomenal 26 billion.December saw the highest number of texts ever recorded in a single month at 2.4 billion, with person to person messages sent across the UK increasing by 26% on… Continue reading December Beats Records For Text Messaging